- Tech News & Insight
- October 5, 2025
- Hema Kadia
OpenAI has acquired Roi, a New Yorkโbased personal finance startup founded in 2022 that built an AI companion to aggregate and advise on a userโs full financial footprint across stocks, crypto, DeFi, real estate, and NFTs. The move extends a year of acqui-hires at OpenAI, following Context.ai, Crossing Minds, and Alex. Personalization is becoming the moat for AI consumer products. Models are converging in capability, so durable advantage shifts to data, context, and engagement design. OpenAIโs Roi acqui-hire is less about a finance app and more about owning the personalization layer across consumer AI.