- Tech News & Insight
- November 6, 2025
- Hema Kadia
Snap and Perplexity are joining forces to embed a conversational AI search experience directly into Snapchat’s chat interface, signaling a new distribution model for AI and a fresh monetization path for social platforms. Perplexity will integrate its AI-powered answer engine natively into Snapchat, beginning a global rollout in early 2026. Under the agreement, Perplexity will pay Snap $400 million over one year, via a mix of cash and equity, as the integration scales. Snap expects revenue contribution from the partnership to begin in 2026. The move is notable as Snap’s first large-scale integration of an external AI partner directly in-app.



