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SK Telecom Launches AI Agent Aster Beta Service in North America

SK Telecom is set to launch the beta service of its AI agent, Aster, in North America starting March 2025. Announced at CES 2025, Aster redefines personal assistants with generative AI technology for proactive life management, handling tasks like planning, reminders, and bookings. The service integrates with Perplexityโ€™s conversational AI to offer a seamless, task-oriented user experience. SK Telecom plans to expand Asterโ€™s capabilities and global reach by 2026, solidifying its position in AI and telecommunications innovation.
SK hynix to showcase technological capabilities, participating in the world’s largest consumer electronics show, CES 2025, from January 7-10, featuring a wide range of products driving the AI era, from HBM, the core of AI infrastructure, to next-gen memories like PIM. Company to present new possibilities in the AI era through technological innovation and provide irreplaceable value.
At the SK AI Summit 2024, SK Telecom introduced Aster, a powerful AI personal assistant poised to revolutionize global digital interactions. Designed for a global market and set for beta release in North America, Aster offers a personalized experience by integrating advanced AI capabilities with a robust infrastructure. With SK Telecomโ€™s innovative AI Infrastructure Superhighway, Aster can seamlessly manage tasks, organize schedules, and simplify planning for users worldwide.
T-Mobile and NVIDIA are at the forefront of AI-driven 6G innovation, establishing a groundbreaking partnership to integrate artificial intelligence into 6G radio access networks (RAN). Through the AI RAN Innovation Center and NVIDIAโ€™s AI Aerial platform, T-Mobile aims to create smarter, more adaptive networks, generating new revenue streams and enhancing performance across diverse applications. This collaboration marks a pivotal step in telecomโ€™s AI evolution, positioning T-Mobile to lead in future network standardization and innovation through partnerships with industry giants like Ericsson, Nokia, and Microsoft.
SK Telecom has released its latest 6G white paper, detailing the evolution of telecommunications infrastructure powered by AI. The paper emphasizes Telco Edge AI, AI-assisted networks, and a shift toward cloud-native and AI-native architecture, aiming to enhance network efficiency, create new business models, and drive the future of 6G. SK Telecomโ€™s vision highlights how AI integration will reshape next-gen networks, improve operational performance, and unlock new industry opportunities.
In the latest edition of TeckNexus Magazine, explore how Generative AI is transforming the telecom industry. Dive into Jioโ€™s JioBrain platform, the Supermicro-Nvidia partnership for scaling AI infrastructure, and Generative AI use cases for operators with insights from RADCOM. In an exclusive interview, Hardik Jain of GXC discusses integrating Generative AI with private 5G networks. Plus, gain insights from Eugina Jordan on Generative AI for business, Fiduciaโ€™s 5G and AI-driven stadium innovations, and strategies from 12 global operators on harnessing Generative AI for growth.
The article discusses the transformative impact of Generative AI on the telecom industry, highlighting its benefits in optimizing operational efficiency, enhancing customer support, and improving knowledge management. Generative AI streamlines processes, reduces the need for human intervention, and provides real-time, accurate responses. It is crucial in network performance, planning, and proactive maintenance, ensuring high reliability and service quality. The technology also facilitates personalized marketing and sales strategies, boosting customer engagement. However, the integration of Generative AI poses challenges such as data management, privacy concerns, infrastructure scalability, and the need for specialized expertise, which must be addressed to fully leverage its potential.
The article “Generative AI in Telecom: Insights and Strategies from 12 Global Operators” by Hema Kadia explores the diverse and transformative applications of generative AI across leading telecommunications companies. AT&T’s Ask AT&T tool enhances employee productivity by streamlining software development and data analysis. Bell Canada leverages AI to improve customer experience and predict environmental events, optimizing business operations. BT Group uses AI to enhance software development and customer service, while Deutsche Telekom focuses on secure AI solutions and innovative customer service models. Etisalat integrates machine learning to optimize operations and create personalized content. Orange, Jio, Singtel, SK Telecom, Telefรณnica, Verizon, and Vodafone all showcase unique AI strategies, emphasizing customer service, operational efficiency, and new business opportunities through advanced AI technologies and strategic partnerships. Each company demonstrates how generative AI can revolutionize the telecom industry by improving internal processes, customer interactions, and overall service delivery.
SK Telecom and Nokia have joined forces to introduce AI-driven fiber sensing technology to South Korea’s fiber optic networks. This collaboration aims to enhance network stability by using AI to monitor environmental changes and proactively prevent disruptions. The technology will leverage existing infrastructure, requiring no additional hardware, and will be deployed nationwide by the end of 2024. This partnership positions South Korea as a leader in applying AI for network resilience, with both companies committed to setting new standards in network reliability.
SK Telecom recently completed a two-month trial of its autonomous indoor robots, showcasing the potential of its Telco Edge AI infrastructure. The trial demonstrated how AI-powered robotics can navigate complex indoor environments with enhanced precision, security, and efficiency. SK Telecom’s Visual Localization and Mapping (VLAM) technology played a key role in real-time navigation, enabling the robots to perform tasks like product transport with high accuracy. The success of this trial paves the way for broader applications of Telco Edge AI across various industries, as SK Telecom aims to drive innovation in manufacturing, logistics, and beyond. The company’s efforts align with its vision of leading 6G and AI integration, setting new industry standards.
SK Telecom and Singtel have partnered to leverage generative AI for developing next-generation telecom solutions. This collaboration aims to revolutionize telecom networks by enhancing performance, security, and customer experience. Key initiatives include the development of Edge-AI infrastructure, advancements in network virtualization and slicing, and the creation of standardized telco APIs. The Global Telco AI Alliance further strengthens this partnership, focusing on AI-driven innovation and efficiency.

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