- Tech News & Insight
- April 29, 2026
- Hema Kadia
The rebranding of O2 Daisy to O2 Business marks a strategic shift in UK enterprise technology. Following the August 2025 merger of Virgin Media O2's B2B division with Daisy Group, the combined entity now offers integrated connectivity, managed IT, and unified communications under a single brand. With 66 per cent of UK business leaders citing growing technology complexity and 30 per cent reporting rising costs as a result, O2 Business is positioning itself as a consolidated alternative to fragmented multi-supplier models β targeting mid-market and enterprise segments across commercial and public sector verticals.




