- Tech News & Insight
- November 11, 2025
- Hema Kadia
A cascade of offers from OpenAI, Google, and Perplexityโamplified by Airtel and Reliance Jioโsignals a deliberate push to convert Indiaโs scale into durable AI usage, data, and future revenue. With more than 900 million internet users, rock-bottom mobile data prices, and a young, mobile-first population, India offers the worldโs deepest top-of-funnel for AI adoption. Giving away premium accessโsuch as a year of ChatGPTโs low-cost โGoโ tier, Jioโs bundling of Gemini, or Airtelโs tie-up with Perplexity Proโmaximizes trial, habituation, and data collection across diverse languages and contexts. Even a low single-digit conversion rate translates into millions of subscribers, while non-converters still contribute valuable signals that improve models.



