Welcome to another insightful episode of “GXC MeshUp | Episode 013 | The Backbone of Business: Reliable Connectivity.” In this engaging session, host Allen Proithis, CEO of GXC, sits down with Rowan Litter from VDC Research to explore the pivotal role of private wireless networks in today’s digital ecosystem. As businesses navigate the complexities of modern connectivity, from security challenges to the integration of emerging technologies like AI and IoT, this episode delves into how private wireless stands as a robust solution. With a focus on the impact of the COVID-19 pandemic on digital transformation, the conversation illuminates the evolving landscape of enterprise mobility, the synergies between Wi-Fi and private cellular networks, and the forward-looking trajectory towards 5G and beyond.
GXC MeshUp | The Backbone of Business: Reliable Connectivity
Dive into the core of our discussion in this detailed transcript of “GXC MeshUp | The Backbone of Business: Reliable Connectivity.” Our conversation with Rowan Litter from VDC Research unfolds a comprehensive exploration of the pivotal role private wireless networks play in today’s enterprise environment. We touch upon the myriad ways in which these technologies are not just supporting, but actively shaping the future of business operations, security, and digital transformation. From the significant impact of COVID-19 on accelerating technology adoption to the intriguing prospects of 5G and the speculative future of 6G, the dialogue captures a momentous time in the evolution of connectivity solutions. Below is the full transcript, encapsulating every insight shared during our engaging session.
Podcast Intro 00:00
Cellular technology is inherently more secure than alternatives such as Wi-Fi, providing a significant advantage. Not only is it more secure, but it also allows for better control over your network through private wireless, enhancing control of your network assets.
Welcome to GXC’s Monday Meshup, a podcast that gives you an inside look at GXC, our private cellular network platform, GXC Onyx, and the latest industry news to enable a world where enterprises can trust wireless connectivity to be simple.
Allen Proithis 00:30
Hello, and welcome to Monday Meshup. I’m Allen Proithis, your host and the CEO of GXC. Today, we have an incredible guest, Rowan Litter, from VDC Research. Welcome to the show.
Rowan Litter 00:41
Hi, Allen. Thanks for having me. Good morning, good afternoon, and good night to everyone listening. Thank you to the GXC team for contributing to VDC research efforts over the past year and inviting me to the Monday Meshup podcast to discuss the hype around private wireless networks.
Allen Proithis 00:57
You explained that PAL does not mean that’s your pal; it stands for Priority Access License (PAL). But help us understand how you ended up in the analyst role and what you cover.
Rowan Litter 01:09
At Boston College, I majored in International Studies, focusing on economics. I took a class called Business Applications in Vienna, focusing on case studies, report writing, research, and market analysis. I loved that class more than any other in college. After graduating, I found VDC in February 2020, had the interview there, and realized it aligned perfectly with my interests and college work. I joined VDC in March 2020 and started as a remote worker before COVID hit. Since then, I’ve moved to Austin, Texas, and now live in Philadelphia, Pennsylvania, supporting my partner who’s in medical school. At VDC, my primary coverage area is Enterprise Mobility and the connected worker. This includes technology for frontline mobile workers such as public safety officers, first responders, field service utility workers, or those on the manufacturing or retail shop floor. I cover rugged mobile devices, software applications, connectivity, and private wireless, which is booming in the enterprise space.
Allen Proithis 02:36
That’s a significant area to cover, Rowan. Let’s discuss private cellular in the context of business-critical applications and connectivity. We view Wi-Fi as complementary, but private cellular excels in security, coverage, and other areas, especially in industrial warehousing, agriculture, etc. What perspective do you use to evaluate private cellular’s application and position?
Rowan Litter 03:13
The advent of private wireless has been a game-changer for supporting business-critical applications and the integration of emerging technologies such as AI, machine learning, and industrial IoT. The pandemic served as a catalyst for rapid digital transformation, pushing traditional networks to their limits as enterprises scrambled to adopt and integrate new technologies. Private wireless has emerged as the ideal solution, offering unparalleled increases in coverage, security, and network reliability. This technological leap has enabled enterprises across sectors to seamlessly adopt and effectively utilize advanced technologies, paving the way for innovative applications and operational efficiencies previously unattainable.
Allen Proithis 04:00
The pandemic has irrevocably altered cultural and technological landscapes, demonstrating the expansive capabilities of automation and the growing demand for advanced connectivity solutions. This shift is particularly pronounced among younger demographics, who expect and demand more flexible and technologically enabled work environments. In light of your extensive research and discussions within the private cellular ecosystem, could you share insights into the breadth of engagement with industry players and the key learnings that have emerged, particularly in relation to how these technologies are shaping the future of work and industry?
Rowan Litter 04:39
Our journey through the private wireless landscape began with an initial report that dissected the competitive dynamics, identifying key use cases and major players within the space. This research involved dialogues with a diverse array of stakeholders, seeking to understand their visions for the evolution of private wireless. The feedback received was instrumental in shaping our subsequent reports, which delved deeper into the specific concerns and opportunities within various industries, including manufacturing, transportation, logistics, healthcare, government, and retail. Through surveys and case studies, including in-depth analyses of John Deere’s and a North American Mining Corporation’s deployments, we gained valuable insights into the market’s reception of private wireless, highlighting its benefits and addressing concerns related to deployment costs. Our most recent research efforts have focused on comparing the infrastructure costs associated with private wireless, Wi-Fi, and distributed antenna systems, providing a comprehensive cost-benefit analysis for enterprises considering these technologies.
Allen Proithis 06:26
The Auto Alliance has emerged as a significant proponent of private wireless within the US, reflecting a broader industry consensus that private cellular often presents a more cost-effective solution compared to traditional Wi-Fi, especially in scenarios requiring extensive indoor coverage or in outdoor environments where Wi-Fi’s limitations become apparent. This observation underscores the complementary relationship between Wi-Fi and private cellular, with the latter filling crucial gaps in connectivity and performance. Could you share your observations on how this synergy is being realized across different sectors?
Rowan Litter 07:08
The collaborative efforts within the industry have been remarkable, leading to significant strides in making private LTE not only a viable alternative to Wi-Fi in terms of cost but also superior in areas where Wi-Fi falls short. The mobility and reliability offered by private wireless have proven invaluable in scenarios where Wi-Fi networks traditionally struggle, enabling a range of use cases from enhanced operational mobility to critical communications that require unwavering network integrity. This evolution has been driven by a concerted effort to educate end-users about private wireless’s advantages and streamline its deployment, making advanced connectivity accessible to a broader range of applications and industries.
Allen Proithis 07:53
The challenges of utilizing the 2.4 GHz spectrum in environments laden with metal structures highlight the unique advantages of private cellular technology, which can navigate such complexities with greater efficacy. This capability has fast-tracked the adoption of private wireless in specific sectors that benefit most from its robustness and reliability. Based on your comprehensive research and insights, which industries or use cases are leading the charge in adopting private wireless, and how are they leveraging this technology to drive innovation and efficiency?
Rowan Litter 08:21
Manufacturing emerges as the primary sector benefiting from private wireless technology, outpacing other industries due to the vast number of facilities requiring robust connectivity. The primary goal is to achieve seamless coverage across both indoor and outdoor spaces, which is crucial for tracking and managing assets in motion. Following closely is the logistics and warehousing sector, propelled by the same need for comprehensive connectivity. This industry’s rapid growth is largely due to changing consumer expectations for quicker delivery services, which pressures companies to leverage new technologies for enhanced asset tracking, operational efficiencies, and overall business advancement. Private wireless networks offer a distinct competitive advantage by enabling faster operations, increased productivity, improved worker safety, and a superior worker experience through technology, making businesses more appealing compared to those still dependent on outdated systems. Furthermore, the public sector, including educational institutions, sports arenas, and hospitality venues like hotels and casinos, is recognizing the tangible benefits of private wireless. These sectors find the return on investment particularly clear-cut, unlike manufacturing, where productivity metrics may be less direct. Notable examples include NFL stadiums, which have adopted Verizon’s 5G network to enhance connectivity for significant events like the Super Bowl.
Allen Proithis 10:04
The Super Bowl’s hosting in Las Vegas underscores the innovative use of private wireless for critical communications, such as those between coaches, showcasing the technology’s versatility. This reflects a broader trend where manufacturing and logistics are not confined to single buildings but span entire campuses, necessitating seamless roaming capabilities and stringent security measures. These needs underscore private wireless as a foundational technology for modern industrial operations, especially as the push towards autonomous systems grows. The vision of fully autonomous operations, reminiscent of scenes from science fiction, hinges on uninterrupted connectivity, a requirement beyond the reach of traditional Wi-Fi and other connectivity solutions.
Rowan Litter 11:10
Transitioning to industrial automation and embracing the Fourth Industrial Revolution necessitates foundational changes in network infrastructure. The journey towards leveraging Industrial 4.0 applications begins with ensuring comprehensive network coverage and enhanced security protocols. Understanding the health and status of cellular networks is crucial, given their complexity compared to conventional Wi-Fi setups most enterprises are accustomed to. This underscores the importance of educational initiatives to bridge the knowledge gap, enabling businesses to not only meet basic connectivity needs but also to explore and implement more advanced, impactful use cases.
Allen Proithis 11:53
While the retail sector recognizes potential applications for private wireless, such as enhanced security measures in parking areas and more efficient inventory management, its adoption pace is noticeably slower than in more dynamic industries. This slower uptake can be attributed to the static nature of retail environments, where the movement and variability less pronounced, making the immediate need for advanced connectivity solutions less critical.
Rowan Litter 12:12
Despite the growth potential in retail, the urgency and demand for private wireless technology lag behind other sectors. While there are clear applications and benefits, the static nature of retail environments compared to manufacturing or logistics means the push for adoption isn’t as strong, though opportunities for growth and application remain evident.
Allen Proithis 12:44
The adoption drivers for private wireless, particularly in the realms of coverage and security, resonate across various industries as they increasingly deploy connected devices. This trend is amplified by growing security concerns, influenced by global geopolitical tensions, making the discussion around connectivity solutions more relevant and urgent than ever.
Rowan Litter 13:19
Security is paramount. Technology often evolves faster than security measures. Cybersecurity risks emerge as we adopt new technologies like AI, machine learning, and computer vision. Cellular technology, compared to alternatives such as Wi-Fi, offers enhanced security. This significant advantage stems from its inherent security features and the ability to tightly control the network through private wireless. This control allows for detailed configurations and a thorough oversight of network assets and data transfer. For manufacturing facilities and areas handling sensitive public customer data, security must be a priority for all CIOs. This concern is among the top three drivers for adopting private wireless technology.
Allen Proithis 14:12
I’ve come across a podcast segment titled “not worth your time,” prompting me to ask: what about 6G? The progression to higher ‘G’s often sparks jokes about securing URLs for 10G, 12G, even 27G, given the escalation in technology. How do you respond to inquiries about 6G?
Rowan Litter 14:37
Currently, 6G isn’t a concern in the private wireless sector. We’re witnessing rapid adoption of LTE 4G, a technology proving its worth. The transition to 5G is more imminent and should capture our focus over the next few years. Overcoming educational hurdles and fostering a private 5G-enabled ecosystem of client devices are current challenges. The evolution of this ecosystem is crucial, as a network’s value is tied to the devices it supports. The industry’s collaborative efforts, including the rise of new companies and partnerships with system integrators, have been impressive. This collaboration is key to educating enterprises on effectively utilizing and managing these networks.
Allen Proithis 15:40
We’ve observed similar trends, having received awards for our 5G initiatives despite the current lack of a robust device ecosystem, which tends to be costly. However, we anticipate significant changes this year. The topic of 6G often arises, and I liken it to a distant prospect, much like a “twinkle in the eye.” Rowan, we’re grateful for your insights today.
Could you inform our audience where they can find more information about VDC and the upcoming private cellular report?
Rowan Litter 16:13
Thank you for having me, Allen. For more information about VDC and our research, visit VDCresearch.com or contact me directly at Rlitter@VDCresearch.com. We can discuss private wireless further, or I can direct you to our account executives for report purchases.
Allen Proithis 16:34
Given your valuable insights, I encourage our listeners to engage with you. We’re just one letter away from VDC research. Thanks again for joining us on Monday, Meshup.
Rowan Litter 16:41
Thanks, Allen.
GXC MeshUp | Key Takeaways
The episode “The Backbone of Business: Reliable Connectivity” from GXC’s Monday Meshup, featuring a deep dive into the world of private wireless networks with expert guest Rowan Litter from VDC Research, offers a plethora of insights into the evolving landscape of enterprise connectivity. Here are the key takeaways:
- Inherent Security of Cellular Technology: Rowan Litter emphasized that cellular technology, especially when compared to Wi-Fi, offers enhanced security. This is crucial for enterprises as they integrate new technologies like AI, machine learning, and computer vision, which come with their own cybersecurity risks.
- Private Wireless as a Strategic Advantage: The discussion highlighted how private wireless networks provide significant advantages in terms of coverage, control, and reliability. This technology allows enterprises to have greater control over their network assets, ensuring data integrity and security.
- Impact of COVID-19 on Digital Transformation: The pandemic has accelerated the adoption of digital technologies, pushing traditional networks to their limits. Private wireless has emerged as a key solution to support business-critical applications and the integration of emerging technologies, facilitating seamless and efficient operations.
- Evolving Work and Technology Landscape: Allen Proithis noted the cultural and technological shifts, particularly among younger demographics, that demand more flexible and technologically enabled work environments. This shift underscores the importance of advanced connectivity solutions in shaping the future of work.
- The Role of Education and Ecosystem Development: Both speakers stressed the importance of overcoming educational hurdles and developing a robust ecosystem of client devices enabled for private 5G. This development is critical for the widespread adoption and effective utilization of private wireless networks.
- Cost-Effectiveness and Synergy with Wi-Fi: The conversation also touched on the cost-effectiveness of private cellular compared to Wi-Fi, especially for indoor coverage and in scenarios where Wi-Fi’s limitations are apparent. The complementary relationship between Wi-Fi and private cellular was highlighted as a way to fill crucial gaps in connectivity and performance.
- Security as a Top Priority: The discussion reiterated that security should be a top priority for CIOs, especially in sectors like manufacturing where sensitive data and customer information are involved. The inherent security features of private wireless and the ability to tightly control the network are pivotal.
- Looking Beyond 5G to 6G: While there’s curiosity about 6G, the focus remains on the adoption and deployment of LTE 4G and the gradual migration to 5G. The future of 6G remains a distant consideration, with the current priority being the effective deployment and utilization of 5G technology.
- Accessibility to Research and Insights: Rowan Litter encouraged listeners to engage with VDC for deeper insights into private wireless networks, highlighting the availability of comprehensive research and the opportunity for discussions on the future of enterprise connectivity.
Listeners are left with a comprehensive understanding of the strategic importance of private wireless technology in today’s rapidly evolving digital and technological landscape, emphasizing security, innovation, and the need for a concerted effort towards education and ecosystem development.
