The FCC is proposing new rules that require companies to disclose when AI is used to generate calls or texts. This move aims to protect consumers from the potential misuse of AI, such as fraudulent communications. The rules would mandate clear disclosure at the start of AI-generated calls, empowering consumers to make informed decisions. This proposal follows a significant enforcement action against AI-driven scams and is part of a broader effort to enhance transparency and security in telecommunications. The FCC is also encouraging innovation while ensuring consumer protection, with the public invited to comment on the proposed regulations.