- Tech News & Insight
- September 25, 2025
- Hema Kadia
Verizonโs digital sub-brand Visible is extending from app-only to omnichannel, adding BestBuy.com today and a nationwide in-store rollout on September 28. Visible offers unlimited data, talk, and text on Verizonโs 5G-capable network, plus unlimited mobile hotspot and no annual contracts. Customers keep the app-led experience - account setup, activation, billing, and support, while gaining retail conveniences like immediate SIM pickup, device compatibility checks, and help from trained associates. The Best Buy partnership signals a broader shift toward hybrid digital-retail engagement in U.S. wireless. Retail staff can guide eSIM setup and BYOD compatibility using GSMA eSIM standards and device tools, shortening time-to-service.