Customer Experience

Telefónica has launched a 2026–2030 plan to accelerate growth, simplify operations, and unlock up to €3 billion in savings while doubling down on its core markets and technology investments. Revenue is guided to a 1.5%–2.5% CAGR from 2025–2028, accelerating to 2.5%–3.5% in 2028–2030; adjusted EBITDA is guided to the same ranges across the two periods. Telefónica targets a gross impact of up to €2.3 billion in 2028 and €3 billion by 2030, driven by technology and operational excellence, process simplification, digital transformation, and monetization of legacy network assets as shutdowns progress.
Verizon’s digital sub-brand Visible is extending from app-only to omnichannel, adding BestBuy.com today and a nationwide in-store rollout on September 28. Visible offers unlimited data, talk, and text on Verizon’s 5G-capable network, plus unlimited mobile hotspot and no annual contracts. Customers keep the app-led experience - account setup, activation, billing, and support, while gaining retail conveniences like immediate SIM pickup, device compatibility checks, and help from trained associates. The Best Buy partnership signals a broader shift toward hybrid digital-retail engagement in U.S. wireless. Retail staff can guide eSIM setup and BYOD compatibility using GSMA eSIM standards and device tools, shortening time-to-service.
Jack Dorsey’s BitChat is a decentralized messaging app using BLE mesh networks to deliver encrypted messages without the internet. With no central servers, user accounts, or cloud storage, BitChat promises privacy but raises questions about security, user experience, and practical use in real-world settings like protests, emergencies, and areas with no connectivity.
T-Mobile’s consolidation of consumer apps into the T-Life hub is colliding with frontline realities, exposing gaps between digital ambitions and in-store execution. T-Mobile is retiring standalone experiences like its legacy account app and banking app in favor of T-Life, a single portal for account management, promotions, and payments. In practice, store teams report that transactions are being steered through T-Life even when traditional workflows would be faster. Employees report frequent crashes, lag, and inconsistent login behavior that stall service and force manual rework. Field teams say monthly bonuses are now tightly coupled to T-Life adoption metrics, not just sales or service outcomes.
Edge AI is reshaping broadband customer experience by powering smart routers, proactive troubleshooting, conversational AI, and personalized Wi-Fi management. Learn how leading ISPs like Comcast and Charter use edge computing to boost reliability, security, and customer satisfaction.
In AI in Telecom: Strategic Themes, Maturity, and the Road Ahead, we explore how AI has shifted from buzzword to backbone for global telecom leaders. From AI-native networks and edge inferencing, to domain-specific LLMs and behavioral cybersecurity, this article maps out the strategic pillars, real-world use cases, and monetization models driving the AI-powered telecom era. Featuring CxO insights from Telefónica, KDDI, MTN, Telstra, and Orange, it captures the voice of a sector transforming infrastructure into intelligence.
In Innovation In Action, executives from Time, Sierra, and Axios share how they're redefining business, media, and journalism with AI. Time is unlocking over a century of content for fair AI use, while Sierra’s "agentic AI" elevates the customer experience across industries. Axios emphasizes human-first reporting with AI support. Across the board, these leaders show how strategic adaptation can embrace AI without compromising trust, transparency, or editorial integrity.

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