Salesforce

Salesforce data breach: nearly 1B records claimed

Salesforce data breach: nearly 1B records claimed
A sprawling social engineering campaign tied to the Lapsus$/Scattered Spider/ShinyHunters ecosystem is extorting enterprises after allegedly siphoning close to a billion records from Salesforce customer environments. Attackers claim broad theft of personally identifiable information from organizations that use Salesforce, while the vendor states its core platform and code were not breached. Evidence points to identity-led social engineering, followed by misuse of sanctioned tools and APIs to quietly extract large data volumes. For telecom and enterprise IT, CRM data now sits on the front line of extortion economics, raising urgent questions about identity controls, SaaS hardening, and third-party risk.

Salesforce AI agent simulator bridges pilot-to-production gap

Salesforce AI agent simulator bridges pilot-to-production gap
Salesforce is moving to close the gap between slick AI demos and operational reality by stress-testing agents inside simulated business environments before they ever touch production. Salesforce introduced CRMArenaPro (a digital twin for enterprise workflows), an Agentic Benchmark for CRM (to compare agents across business-centric metrics), and new Account Matching capabilities (to unify records and clean underlying data). The Agentic Benchmark for CRM evaluates accuracy, cost, speed, trust and safety, and environmental sustainability. Stand up a sandbox that mirrors production and run agents through end-to-end scenarios with synthetic-but-realistic data. Tighten OAuth and third-party risk controls before expanding agent privileges

Salesforce Enhances AI Reliability with EGI and Innovative Tools

Salesforce Enhances AI Reliability with EGI and Innovative Tools
Salesforce is addressing AI inconsistencies in enterprises with its new concept of Enterprise General Intelligence (EGI) and innovative tools such as SIMPLE and CRMArena. These initiatives aim to enhance the reliability and applicability of AI across business operations.

Microsoft 365 Copilot Adds AI Deep Research Tools: Researcher and Analyst

Microsoft 365 Copilot Adds AI Deep Research Tools: Researcher and Analyst
Microsoft has upgraded its 365 Copilot with AI-driven tools—Researcher and Analyst—designed to handle deep research, strategic analysis, and data insights. Powered by OpenAI models, these features allow users to perform complex tasks like market planning, client reporting, and advanced analytics, while integrating data from platforms like Salesforce and Confluence.

AI at Davos & MWC 2025: Key AI Trends Shaping the Future

AI at Davos & MWC 2025: Key AI Trends Shaping the Future
Artificial Intelligence (AI) took center stage at Davos 2025, influencing discussions on governance, AI agents, and China’s growing AI presence. As we approach MWC 2025 in March, AI is expected to dominate key sessions on AI-driven telecom innovations, security risks, and business applications. With major players like Salesforce, Nvidia, and emerging Chinese startups shaping the landscape, AI’s expanding role in industries and global policies is more critical than ever.

The Rise of AI Agents in Customer Service: Speed and Efficiency Redefined

The Rise of AI Agents in Customer Service: Speed and Efficiency Redefined
AI agents are transforming customer service, making interactions faster and more efficient while addressing consumer demand for transparency and trust. This shift, highlighted in recent Salesforce research, shows growing consumer preference for AI-powered support for routine inquiries and fast resolutions. As businesses integrate AI agents, they benefit from reduced costs, consistency across channels, and enhanced data-driven personalization, especially in retail and service industries. Trust and transparency remain key, as consumers seek clear indicators when interacting with AI, with a preference for escalation options to human representatives.
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