AI agents are transforming customer service, making interactions faster and more efficient while addressing consumer demand for transparency and trust. This shift, highlighted in recent Salesforce research, shows growing consumer preference for AI-powered support for routine inquiries and fast resolutions. As businesses integrate AI agents, they benefit from reduced costs, consistency across channels, and enhanced data-driven personalization, especially in retail and service industries. Trust and transparency remain key, as consumers seek clear indicators when interacting with AI, with a preference for escalation options to human representatives.