T-Mobile Enhances KPMG Women’s PGA Championship with 5G Solutions
T-Mobile Media Release | June 18, 2024
BELLEVUE, Wash. — June 18, 2024 — Following the successful implementation of 5G-powered fan experiences at the PGA Championship, T-Mobile (NASDAQ: TMUS) has announced a partnership with the PGA of America to bring these innovative technologies to the KPMG Women’s PGA Championship. T-Mobile’s 5G solutions will enhance the event with real-time player data, improved broadcast views, and streamlined event operations at Sahalee Country Club from June 20-23.
Access Detailed Player Data with KPMG CHAMPCAST and T-Mobile 5G
For the first time at the KPMG Women’s PGA Championship, fans can access detailed player data through the new KPMG CHAMPCAST presented by T-Mobile. This feature, available online and via the PGA Championships App, delivers ShotLink Pro 2.0 data, including 3D imagery, radar data, shot trails, green views, and individual shot video highlights. On-site fans will also enjoy a Toptracer feed broadcast on the videoboard at the T5G Range, thanks to T-Mobile’s 5G network.
T-Mobile 5G Enhances Live Broadcast Coverage of the Championship
Building on the success at the PGA Championship, T-Mobile’s 5G-connected cameras will enhance the live broadcast by covering more holes in real time. NBC Sports will utilize T-Mobile’s scalable 5G portable private network to deploy additional cameras, bringing more live golf action to viewers on NBC, Peacock, and GOLF Channel.
Enjoy VIP Perks at the T-Mobile Club Magenta Lounge
Attendees at the Championship will benefit from exclusive VIP experiences at the T-Mobile Club Magenta lounge. Open to all attendees, this lounge offers premium views of the 10th fairway, complimentary phone charging, a 5G-connected PuttView augmented reality experience, and surprise visits from notable guests. T-Mobile customers can enjoy additional perks, including free T-Mobile folding chairs and complimentary cocktails.
Nelly Korda, the No. 1 player in the world and T-Mobile athlete, expressed her excitement about the event: “This Championship is one of the biggest weeks in women’s golf, and T-Mobile’s support has elevated it even further. The technology improvements allow us and the fans to engage with data from every shot throughout the week like never before.”
5G-Driven Operational Efficiencies at the KPMG Women’s PGA Championship
T-Mobile’s 5G network brings significant operational efficiencies, reducing the need for hard-wired infrastructure and resource-intensive deployments. This includes:
- Ultra-Reliable and Low-Latency Data Delivery: The ShotLink team captured 47GB of data to create a digital twin of the golf course, allowing fans to follow every shot with centimeter-level accuracy. 5G technology reduced data transfer time by nearly 75%.
- Fiber-Like Speeds for Broadcast: T-Mobile’s 5G portable private network, combined with Sony’s portable data transmitters and high-efficiency coding devices, enables NBC to deploy more cameras capturing live content in 4K at 60 FPS. This setup ensures superfast data speeds and glass-to-glass latency averaging under 100 milliseconds.
- Optimized Event Operations: Utilizing network slicing, event operators can ensure seamless payment processing, ticket scanning, and event photography. This allows photographers to send high-quality images over 5G directly from the course, connects concession payment terminals and ticketing scanners, and supports real-time communication for staff with T-Mobile Mission Critical Push to Talk.
Jeff Price, Chief Commercial Officer of the PGA of America, emphasized the impact of 5G: “We are ecstatic to continue delivering enhanced experiences to fans through our partnership with T-Mobile. From real-time shot data to transforming the way broadcasters connect fans to the action on the course, 5G has already made a significant impact on the KPMG Women’s PGA Championship.”
T-Mobile’s Commitment to Women’s Golf: Sponsoring Brooke Henderson and Nelly Korda
In line with its commitment to promoting women’s golf, T-Mobile is now a proud sponsor of Brooke Henderson, who returns to Sahalee where she won the 2016 KPMG Women’s PGA Championship. Starting this week, Henderson will sport the T-Mobile logo and collaborate with the brand in various ways, including bringing magenta touches to the course. This sponsorship complements T-Mobile’s ongoing partnership with world No. 1 Nelly Korda, who is featured in a new T-Mobile advertisement and other brand initiatives.
For more information on how T-Mobile is helping businesses innovate with 5G, visit T-Mobile.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that offers reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, commitment to the best possible service experience, and a drive for innovation that fosters competition in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile. For more information, please visit T-Mobile. For media inquiries, contact T-Mobile US, Inc. at MediaRelations@t-mobile.com.
