Etisalat

Circles and OpenAI have reached a major milestone in building the world's first AI-native telco stack, moving beyond legacy BSS/OSS bolt-on approaches. Flagship products CareX and Xplore IQ deliver measurable outcomes — including 85% autonomous query resolution and a 22% ARPU uplift in Singapore deployments. Built on a multi-agent architecture and OpenAI's API platform, the stack enables telecom operators across 14 countries to automate customer operations and drive proactive revenue monetization without rebuilding infrastructure from scratch.
ZTE and e& UAE have completed a successful Private 5G Network trial, showcasing high uplink speeds, multi-band adaptability, and ZTE’s NodeEngine Edge Computing platform. This trial enables rapid deployment, stronger enterprise connectivity, and practical use cases for smart industries, aligning with the UAE’s goal of becoming a digital innovation leader.
AI Pulse: Telecom’s Next Frontier is a definitive guide to how AI is reshaping the telecom landscape — strategically, structurally, and commercially. Spanning over 130 pages, this MWC 2025 special edition explores AI’s growing maturity in telecom, offering a comprehensive look at the technologies and trends driving transformation.

Explore strategic AI pillars—from AI Ops and Edge AI to LLMs, AI-as-a-Service, and governance—and learn how telcos are building AI-native architectures and monetization models. Discover insights from 30+ global CxOs, unpacking shifts in leadership thinking around purpose, innovation, and competitive advantage.

The edition also examines connected industries at the intersection of Private 5G, AI, and Satellite—fueling transformation in smart manufacturing, mobility, fintech, ports, sports, and more. From fan engagement to digital finance, from smart cities to the industrial metaverse, this is the roadmap to telecom’s next era—where intelligence is the new infrastructure, and telcos become the enablers of everything connected.
In AI in Telecom: Strategic Themes, Maturity, and the Road Ahead, we explore how AI has shifted from buzzword to backbone for global telecom leaders. From AI-native networks and edge inferencing, to domain-specific LLMs and behavioral cybersecurity, this article maps out the strategic pillars, real-world use cases, and monetization models driving the AI-powered telecom era. Featuring CxO insights from Telefónica, KDDI, MTN, Telstra, and Orange, it captures the voice of a sector transforming infrastructure into intelligence.
In Beyond Connectivity: The Telco to Techco Transformation, leaders from e&, KDDI, and MTN reveal how telecoms are evolving into technology-first, platform-driven companies. These digital pioneers are integrating AI, 5G, cloud, smart infrastructure, and fintech to unlock massive value—from AI-powered smart cities in Japan, to inclusive fintech platforms in Africa, and cloud-first enterprise solutions in the Middle East. This piece explores how telcos are reshaping their role in the digital economy—building intelligent, scalable, and people-first tech ecosystems.
The telecom industry is in the midst of a major shift from “telco” to “techco”, with operators investing in AI, 5G, cloud computing, and digital services to compete with tech giants like Amazon and Google. At MWC 2025, leaders from e&, KDDI, MTN, and SK Telecom discussed their AI-driven strategies, including self-healing networks, smart city infrastructure, fintech expansion, and enterprise 5G solutions. As telcos embrace AI-powered automation and cloud-based innovations, they are redefining their role in the digital economy.
The telecom industry is undergoing a major transformation. With AI, cloud computing, and 5G SA driving innovation, operators are shifting from traditional connectivity providers to tech-first companies. The Telco-to-Techco transformation is redefining business models, creating new revenue streams, and enhancing digital services. At MWC 2025, industry leaders from MTN, e&, and GSMA will discuss how telcos can navigate this shift and unlock new opportunities in the digital economy.
The GSMA Foundry has launched Open-Telco LLM Benchmarks, an open-source AI evaluation framework designed to enhance telecom-specific large language models (LLMs). Supported by Hugging Face, The Linux Foundation, Deutsche Telekom, SK Telecom, and more, this initiative aims to improve AI efficiency, security, and compliance in 5G and 6G networks. Learn how this industry-wide benchmark is shaping the future of telecom AI innovation.
Nokia and e& UAE introduce the world’s first end-to-end fixed network slicing solution for gaming, enhancing low-latency connectivity for seamless experiences. This innovation enables operators to optimize performance for gaming, streaming, and enterprise applications, driving digital transformation and premium services.
In the latest edition of TeckNexus Magazine, explore how Generative AI is transforming the telecom industry. Dive into Jio’s JioBrain platform, the Supermicro-Nvidia partnership for scaling AI infrastructure, and Generative AI use cases for operators with insights from RADCOM. In an exclusive interview, Hardik Jain of GXC discusses integrating Generative AI with private 5G networks. Plus, gain insights from Eugina Jordan on Generative AI for business, Fiducia’s 5G and AI-driven stadium innovations, and strategies from 12 global operators on harnessing Generative AI for growth.
The article discusses the transformative impact of Generative AI on the telecom industry, highlighting its benefits in optimizing operational efficiency, enhancing customer support, and improving knowledge management. Generative AI streamlines processes, reduces the need for human intervention, and provides real-time, accurate responses. It is crucial in network performance, planning, and proactive maintenance, ensuring high reliability and service quality. The technology also facilitates personalized marketing and sales strategies, boosting customer engagement. However, the integration of Generative AI poses challenges such as data management, privacy concerns, infrastructure scalability, and the need for specialized expertise, which must be addressed to fully leverage its potential.
The article "Generative AI in Telecom: Insights and Strategies from 12 Global Operators" by Hema Kadia explores the diverse and transformative applications of generative AI across leading telecommunications companies. AT&T's Ask AT&T tool enhances employee productivity by streamlining software development and data analysis. Bell Canada leverages AI to improve customer experience and predict environmental events, optimizing business operations. BT Group uses AI to enhance software development and customer service, while Deutsche Telekom focuses on secure AI solutions and innovative customer service models. Etisalat integrates machine learning to optimize operations and create personalized content. Orange, Jio, Singtel, SK Telecom, Telefónica, Verizon, and Vodafone all showcase unique AI strategies, emphasizing customer service, operational efficiency, and new business opportunities through advanced AI technologies and strategic partnerships. Each company demonstrates how generative AI can revolutionize the telecom industry by improving internal processes, customer interactions, and overall service delivery.

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