Ookla’s new handheld analyzer targets the in-building Wi‑Fi blind spot that drives churn, repeat truck rolls, and enterprise downtime. Across fiber, DOCSIS 4.0, fixed wireless access, and emerging LEO satellite, access speeds to the premises keep rising, but customer satisfaction is slipping because the experience is now judged over Wi‑Fi inside the site. Households run dozens of wireless devices, ethernet ports are disappearing, and enterprises are shifting to wireless‑first architectures on Wi‑Fi 6/6E today and Wi‑Fi 7 (802.11be) next. Surveys show most households faced Wi‑Fi issues in the past year, a large share required a truck roll, and a meaningful portion of those visits did not resolve the issue on the first attempt—fueling churn and avoidable Opex.