AWS Launches GenAI Loft for Startups in Bengaluru

Amazon Web Services (AWS) has launched the AWS GenAI Loft in Bengaluru, a pop-up event running until August 9, 2024. This initiative aims to foster innovation in generative AI by providing startups and developers access to Amazon Bedrock and AI models from Meta, Anthropic, Cohere, and Mistral AI. Attendees can participate in workshops, demos, and networking sessions to explore real-world applications of generative AI across various industries.
AWS Launches GenAI Loft for Startups in Bengaluru
Image Credit: AWS

AWS’ GenAI Loft for startups launched in Bengaluru

Participants will be given access to Amazon Bedrock, their service which has a range of AI models from companies like Meta, Anthropic, Cohere, and Mistral AI to build custom GenAI applications

Amazon Web Services Launches Global Initiative AWS GenAI Loft in Bengaluru


Amazon Web Services (AWS) has officially launched the AWS GenAI Loft in Bengaluru, marking the beginning of a global initiative to foster innovation in generative artificial intelligence (AI). This pop-up event, running until August 9, 2024, is the first stop on a worldwide tour designed to create collaborative spaces in key AI hubs. The AWS GenAI Loft provides a unique platform for developers, startups, and AI enthusiasts to learn about and explore real-world applications of generative AI across various industries.

AWS’ GenAI Loft Workshops and Networking Opportunities

Attendees will participate in workshops, hands-on training sessions, demos, and networking with AI experts and thought leaders. AWS partners like Shellkode, Datastax, Ganit, Cloudthat, Ankercloud, Rapyder, and GoML will showcase GenAI demos. AWS will also present demos on building and scaling generative AI applications using Partyrock.

“We are excited to commence the global tour of AWS GenAI Loft in Bengaluru, a hub for AI innovation in the country,” said Kumara Raghavan, head of startups at AWS India and South Asia. “The GenAI Loft is designed to provide a dedicated space for builders and innovators to learn, ideate, and gain hands-on experience in leveraging the transformative potential of generative AI. This initiative emphasizes AWS’s commitment to fueling the next wave of AI-driven innovation by democratizing access to generative AI technology worldwide.”

Hands-On AI Products and Services

With AWS GenAI Lofts, startups, developers, and AI enthusiasts can get hands-on experience with AI products and services from AWS Partners and AWS, including Amazon Bedrock and Amazon Q. Developers will have the opportunity to gain a greater understanding of advanced techniques, such as building agentic workflows and tuning foundation models, and explore generative AI use cases and demos. Visitors can experience exclusive sessions led by industry luminaries, connect with generative AI investors and leaders, and get their questions answered in person by generative AI experts.

Addressing the AI Talent Gap at AWS’ GenAI Loft

A recent study by AWS and Access Partnership revealed a significant gap in AI talent despite high willingness for AI adoption.

The study found that 96% of employers in India prioritize hiring AI-skilled talent, but 79% struggle to find the necessary skills. Additionally, 91% of employers are unaware of how to run an AI workforce training program, and 86% of workers are unsure about relevant AI career paths.

With the GenAI Loft initiative, Raghavan hopes to bridge this talent gap. Participants will access Amazon Bedrock, an AWS service offering AI models from companies like Meta, Anthropic, Cohere, and Mistral AI to build custom GenAI applications. “They’ll get to meet other peers and our experts. We have our own demos of our offering called Partyrock, which allows you to build an app,” he explained.

In-Depth Sessions and Industry Insights

The GenAI Loft will feature over 22 technical immersion sessions, including tailored workshops and insights from entrepreneurs leading India’s top AI startups. Participants will also gain perspectives from industry leaders on the possibilities of generative AI. This extensive lineup aims to equip attendees with the knowledge and skills to effectively leverage AI technologies.

Experiential Series, Bootcamps, and Immersion Days

Visitors will benefit from immersive experiences showcasing cutting-edge generative AI projects, workshops, fireside chats, and hands-on programming from AI experts and AWS partners Anthropic, Cerebral Valley, and Weights & Biases. The Experiential Series will highlight luminary speakers and interactive, real-life applications of generative AI, such as immersive robotics art-making. Bootcamps will offer three-day programs designed to equip founders and developers with new skills, frameworks, and resources. Immersion Days will provide startups and developers with hands-on experience using generative AI services and discovering efficient methodologies for problem-solving through generative AI.

Startup Talks and Global Tour

Startup Talks will provide a comprehensive learning experience for startup founders, covering technical, business, and personal aspects of the entrepreneurial journey. These talks will feature content led by leaders and founders from some of the top startups in the world.

AWS GenAI Loft is part of AWS’s $230 million commitment to bolster the GenAI ecosystem globally. Following Bengaluru, the tour will move to San Francisco on August 12, São Paulo on September 2, London on September 30, and Paris on October 8. This initiative underscores AWS’s dedication to supporting the development of generative AI applications by startups around the world.

AWS’s Investment in India

AWS is also making a fresh investment of $12.7 billion in India by 2030. The company previously ran an accelerator program called ML Elevate, where 35 startups received $200,000 in credits, along with coaching and guidance on their products, tools, and strategies.

Raghavan emphasized India’s significance in the global AI market. “We see startups at various stages and with diverse use cases. This is one reason for our significant investment here. For example, Amazon Bedrock is available in the Mumbai region for customers needing to meet local compliance needs, especially in regulated spaces like fintech. We see Indian startups thriving in the AI space, and Bengaluru being the first stop for AWS GenAI Loft is a testament to this,” he added.

Visit AWS GenAI Loft for more information and to find out when the tour is coming to a city near you.


Recent Content

What are AI agents? AI agents are intelligent software systems that perform tasks autonomously, adapt to new data, and make context-aware decisions. Unlike traditional automation, AI agents use machine learning, NLP, and advanced analytics to improve efficiency, reduce costs, and drive business growth. Explore their key features, benefits, and industry applications in this in-depth AI Agent Blog Series.
AI agents are transforming industries in 2025, but scaling them efficiently without Large Language Models (LLMs) is impossible. LLMs provide critical capabilities such as reasoning, knowledge retrieval, and contextual understanding that power AI automation. This detailed article explores why LLMs are essential for AI agents, the role of Retrieval-Augmented Generation (RAG), optimization strategies, and the best free resources to master LLMs.
Alibaba Cloud’s Qwen2.5-Max is the latest AI model shaking up the industry, competing directly with GPT-4o, DeepSeek-V3, and Llama-3.1-405B. Featuring a cost-efficient Mixture-of-Experts (MoE) architecture, Qwen2.5-Max lowers AI infrastructure costs by up to 60% while excelling in reasoning, coding, and mathematical tasks. As China’s AI sector accelerates, this release highlights a shift from brute-force computing to efficiency-driven AI innovation, challenging U.S. and Chinese tech giants alike.
NTT Data is ramping up its India expansion with a new $0.5 billion investment, reinforcing its commitment to making India a top 5 revenue market. With over $3 billion already invested in data centers, submarine cables, and cloud services, the company is now focusing on AI-driven digital infrastructure and IT services. As AI adoption and data localization grow, NTT Data sees India as a key innovation hub and a crucial part of its global strategy.
DeepSeek AI has emerged as a major competitor to OpenAI, offering a low-cost, efficient AI chatbot that has soared to the top of the Apple App Store. Founded in China, DeepSeek’s compute-efficient AI models, aggressive pricing, and open-source approach have disrupted the industry. With AI advancements like DeepSeek-R1 for reasoning tasks and Janus Pro for AI image generation, the startup is reshaping the global AI race—but also raising concerns about cybersecurity, U.S. AI leadership, and regulatory oversight.
Oumi AI, founded by ex-Google and Apple engineers, is the first fully open-source AI platform offering unrestricted access to models, data, and training pipelines. Unlike Llama and DeepSeek-R1, Oumi eliminates AI silos by enabling seamless collaboration across researchers, universities, and enterprises. With backing from MIT, Stanford, and Oxford, Oumi is enabling AI development through transparency, decentralization, and scalable infrastructure—making AI truly accessible to all.

Download Magazine

With Subscription

Currently, no free downloads are available for related categories. Search similar content to download:

  • Reset

It seems we can't find what you're looking for.

Subscribe To Our Newsletter

Scroll to Top