Private Network Check Readiness - TeckNexus Solutions

Airtel Looks at 5G as Short Term Opportunity to Win Quality Customers

The scaling of 5G networks to cover most of the country would take years. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Bharti Airtel, the second-ranked telco in India in terms of wireless customer market share, looks at 5G as a short-term opportunity to win quality customers. The scaling of 5G networks in a wider area to cover most of the country would take years, and thus, applications or use cases of 5G that have already been demonstrated successfully would still take years to come to India. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Gopal Vittal, MD and CEO of Bharti Airtel, India and South Asia, said during the recent earnings call, “At the end, while many of these use cases could come into India over the next few years, we believe that there is a serious short term opportunity to grow share and disproportionately win quality customers leveraging the power of 5G.”

Vittal also indirectly talked about the hard-pressed situation of Vodafone Idea and how it presents an opportunity for Airtel to pull ahead even further. Airtel wants to be the king in the postpaid segment, where Vodafone Idea is a very strong competitor.

Vittal said, “Given the financially pressed situation that one of the players in the Industry is going through, we feel that the moment is ripe for Airtel pulling ahead and being the decisively most aspirational brand in India. With this, we hope to take a further lead, particularly in the post-paid segment.”

Bharti Airtel posted a net profit of Rs 2145 crore for Q2 FY23. The telco reported strong performance in its B2B business as well. Gopal Vittal also talked extensively about Airtel Payments Bank, which is the only profitable fintech company in the industry. Airtel has already rolled out 5G in over eight cities of the country. The telco aims to reach the entire nation with its 5G networks by March 2024.


Recent Content

Virgin Media O2’s multi-year transformation redefines UK telecoms with digitalization, AI, and customer-first thinking. From legacy network upgrades and automation to AI tools like Daisy and Digital Twins, the operator’s strategy focuses on trust, reliability, and sustainable growth.
Tampnet has rolled out the world’s first fully autonomous private 5G network with Edge Compute offshore for Aker BP’s Edvard Grieg platform. This digital backbone provides real-time data processing, robust wireless coverage, and supports advanced offshore operations like autonomous drones, robotics, and predictive maintenance, setting a new standard for offshore oil and gas connectivity.
Ericsson has overhauled its Enterprise Wireless Solutions Partner Program, introducing a flexible structure that boosts deal registration benefits, streamlines partner tiers, expands the Mountaineer Program for technical and sales enablement, and adds the Partner View tool for clear performance tracking.
India’s Department of Telecommunications (DoT) has relaunched its plan to directly allocate spectrum for private 5G networks. The new demand study invites large enterprises and system integrators to signal interest in dedicated spectrum for captive 5G setups. If approved, this policy could enable Indian industries to run secure, high-speed networks without fully relying on telecom operators.
Digital Catapult, a deep tech innovation organisation, has today announced its accreditation as the only European Open Testing and Integration Centre (OTIC) in the UK awarded by the O-RAN ALLIANCE. The accreditation recognises Digital Catapult’s world-class capabilities in testing, validating and integrating open and interoperable radio access network (Open RAN) technologies, and its aim to advance the development and deployment of open and future networks.  
Whitepaper
Download our latest whitepaper, sponsored by RADCOM, to see how automated assurance, using the power of AI/ML, can help tackle these questions head-on....
Radcom Logo
Whitepaper
Download the Open RAN whitepaper to understand the parameters, challenges, and benefits of greenfield vs. brownfield deployments....
GSMA logo

It seems we can't find what you're looking for.

Download Magazine

With Subscription

Subscribe To Our Newsletter

Private Network Awards 2025 - TeckNexus
Scroll to Top

Private Network Awards

Recognizing excellence in 5G, LTE, CBRS, and connected industries. Nominate your project and gain industry-wide recognition.
Early Bird Deadline: Sept 5, 2025 | Final Deadline: Sept 30, 2025