T-Mobile CEO Srini Gopalan admitted during Q1 2026 earnings that its T-Satellite direct-to-device service is seeing far less usage than projected, largely because T-Mobile's terrestrial network leaves few coverage gaps for consumers. With 1.8 million free beta sign-ups failing to translate into strong paid engagement, and Apple's free Globalstar satellite messaging compressing the addressable market, T-Mobile is pivoting toward enterprise connectivity. Its new SuperBroadband offering pairs 5G with Starlink LEO broadband, targeting businesses in healthcare, retail, and energy that require resilient, always-on connectivity across distributed locations.