Private Network Check Readiness - TeckNexus Solutions

Airtel Looks at 5G as Short Term Opportunity to Win Quality Customers

The scaling of 5G networks to cover most of the country would take years. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Bharti Airtel, the second-ranked telco in India in terms of wireless customer market share, looks at 5G as a short-term opportunity to win quality customers. The scaling of 5G networks in a wider area to cover most of the country would take years, and thus, applications or use cases of 5G that have already been demonstrated successfully would still take years to come to India. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Gopal Vittal, MD and CEO of Bharti Airtel, India and South Asia, said during the recent earnings call, “At the end, while many of these use cases could come into India over the next few years, we believe that there is a serious short term opportunity to grow share and disproportionately win quality customers leveraging the power of 5G.”

Vittal also indirectly talked about the hard-pressed situation of Vodafone Idea and how it presents an opportunity for Airtel to pull ahead even further. Airtel wants to be the king in the postpaid segment, where Vodafone Idea is a very strong competitor.

Vittal said, “Given the financially pressed situation that one of the players in the Industry is going through, we feel that the moment is ripe for Airtel pulling ahead and being the decisively most aspirational brand in India. With this, we hope to take a further lead, particularly in the post-paid segment.”

Bharti Airtel posted a net profit of Rs 2145 crore for Q2 FY23. The telco reported strong performance in its B2B business as well. Gopal Vittal also talked extensively about Airtel Payments Bank, which is the only profitable fintech company in the industry. Airtel has already rolled out 5G in over eight cities of the country. The telco aims to reach the entire nation with its 5G networks by March 2024.


Recent Content

At the Emirates Great Britain Sail Grand Prix in Portsmouth, Ericsson and BT combined private 5G and public 5G Standalone (SA) to enable real-time boat telemetry, low-latency video for broadcast, and immersive AR/VR fan experiences. The hybrid network, featuring Ericsson Private 5G and BT’s 5G SA slicing, created a fully connected race ecosystem spanning multiple sites and the F50 fleet.
The Istanbul Expo Center (IFM) has become Türkiye’s first venue to deploy an indoor 5G Private Network, turning its 96,000 m² exhibition space into a next-gen smart venue for digital trade fairs. The Opticoms and ADSYS project integrates IoT, edge computing, and network slicing to support real-time testing, secure enterprise connectivity, and immersive AR/VR showcases.
5G-Advanced is redefining mobile networks through AI-native intelligence, sustainability, and advanced capabilities like XR support, NTN integration, and low-latency industrial IoT. Built on 3GPP Releases 18–20, it enables predictive automation, 30% energy savings, and sets the stage for 6G.
Memphis Light, Gas and Water (MLGW) and Nokia have launched the first standalone private 5G network by a U.S. municipal utility. This $31 million investment will modernize infrastructure across Memphis and Shelby County, enhancing real-time monitoring, outage response, cybersecurity, and smart grid capabilities for over 420,000 customers.
The FCC has approved T-Mobile’s $4.4B acquisition of UScellular and a 50% stake in Metronet, marking a strategic push into rural 5G and fixed broadband. While the moves improve network reach and service speeds, regulators caution that market consolidation among the Big Three wireless providers may restrict long-term competition and innovation.
Americans spend $166 billion annually on mobile phone services, making up 4% of all household bill expenses. A new doxoINSIGHTS report reveals median monthly costs of $96, with wide variations by state and city. Nebraska and Dallas top the charts, while tools like doxoINSIGHTS help users compare costs and save on mobile bills.
Whitepaper
Explore the Private Network Edition of 5G Magazine, your guide to the latest in private 5G/LTE and CBRS networks. This edition spotlights 11 award categories including private 5G/LTE leader, neutral host leader, and rising startups. It features insights from industry leaders like Jason Wallin of John Deere and an analysis...
Whitepaper
Discover the potential of mobile networks in modern warfare through our extensive whitepaper. Dive into its strategic significance, understand its security risks, and gain insights on optimizing mobile networks in critical situations. An essential guide for defense planners and cybersecurity enthusiasts....

It seems we can't find what you're looking for.

Download Magazine

With Subscription

Subscribe To Our Newsletter

Private Network Awards 2025 - TeckNexus
Scroll to Top

Private Network Awards

Recognizing excellence in 5G, LTE, CBRS, and connected industries. Nominate your project and gain industry-wide recognition.
Early Bird Deadline: Sept 5, 2025 | Final Deadline: Sept 30, 2025