Private Network Check Readiness - TeckNexus Solutions

Airtel Looks at 5G as Short Term Opportunity to Win Quality Customers

The scaling of 5G networks to cover most of the country would take years. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Bharti Airtel, the second-ranked telco in India in terms of wireless customer market share, looks at 5G as a short-term opportunity to win quality customers. The scaling of 5G networks in a wider area to cover most of the country would take years, and thus, applications or use cases of 5G that have already been demonstrated successfully would still take years to come to India. However, this doesn’t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Gopal Vittal, MD and CEO of Bharti Airtel, India and South Asia, said during the recent earnings call, “At the end, while many of these use cases could come into India over the next few years, we believe that there is a serious short term opportunity to grow share and disproportionately win quality customers leveraging the power of 5G.”

Vittal also indirectly talked about the hard-pressed situation of Vodafone Idea and how it presents an opportunity for Airtel to pull ahead even further. Airtel wants to be the king in the postpaid segment, where Vodafone Idea is a very strong competitor.

Vittal said, “Given the financially pressed situation that one of the players in the Industry is going through, we feel that the moment is ripe for Airtel pulling ahead and being the decisively most aspirational brand in India. With this, we hope to take a further lead, particularly in the post-paid segment.”

Bharti Airtel posted a net profit of Rs 2145 crore for Q2 FY23. The telco reported strong performance in its B2B business as well. Gopal Vittal also talked extensively about Airtel Payments Bank, which is the only profitable fintech company in the industry. Airtel has already rolled out 5G in over eight cities of the country. The telco aims to reach the entire nation with its 5G networks by March 2024.


Recent Content

As 5G expands, reduced-capability (RedCap) and enhanced RedCap (eRedCap) IoT devices face pressure to transition from 4G. But adoption has lagged due to price and value challenges. This article explores why OEMs are holding back, the role of low-power DSP modem platforms like Ceva’s, and how software-defined radio and flexibility are key to unlocking 5G’s potential in high-volume, low-bandwidth IoT applications.
Verizon joins the Buffalo Bills as a Founding Partner of Highmark Stadium, bringing 5G connectivity, sustainability-focused services, and smart venue technology to the team’s new home in Orchard Park. The partnership includes ownership of the DAS system, advanced operational tools, AR fan features, and exclusive Verizon customer activations—setting a new benchmark for connected sports venues by 2026.
Singtel launches 5G+, introducing nationwide network slicing for both consumers and enterprises, a global first. This upgrade brings faster speeds, lower latency, stronger indoor coverage, and real-time cyber protection to over 1.5 million users. Singtel 5G+ enhances mobile connectivity with the 700MHz spectrum, priority plans, and app-based slicing for business-critical apps, aligning with Singapore’s Smart Nation goals.
Indoor 5G enables high-speed, low-latency connectivity in enclosed environments like offices, hospitals, and airports, supporting mission-critical applications and smart building operations. The market is driven by technological advancements in small cells, distributed antenna systems, and a mix of mmWave and Sub-6 GHz bands. Asia-Pacific leads in adoption due to smart city initiatives and government support. Picocells and antennas are key components, with growing demand in emerging economies fueled by subsidies and infrastructure upgrades. Recent developments include partnerships and acquisitions aimed at strengthening indoor 5G capabilities.
Twelve major European telecom providers, including Vodafone and Deutsche Telekom, have jointly urged the EU to allocate the full upper 6GHz band (6.425–7.125 GHz) for mobile use, citing the spectrum’s critical role in future 6G deployment. With the U.S. and China already advancing in this area, operators warn that delays could jeopardize Europe’s digital leadership and hinder next-generation connectivity infrastructure.
The telecom industry in 2025 is undergoing a major transformation, driven by artificial intelligence (AI), cloud growth, next-gen cellular networks, and national data sovereignty. AI is reshaping cellular infrastructure, enhancing spectrum efficiency through innovations like ELAA (Extremely Large Aperture Arrays), and enabling smarter, adaptive networks.

Currently, no free downloads are available for related categories. Search similar content to download:

  • Reset

It seems we can't find what you're looking for.

Download Magazine

With Subscription

Subscribe To Our Newsletter

Private Network Awards 2025 - TeckNexus
Scroll to Top

Private Network Awards

Recognizing excellence in 5G, LTE, CBRS, and connected industries. Nominate your project and gain industry-wide recognition.
Early Bird Deadline: Sept 5, 2025 | Final Deadline: Sept 30, 2025