5G Monetization Challenges for Indian Telecoms Amid Tariff Hikes

Indian telecom companies, including Bharti Airtel, Reliance Jio, and Vodafone Idea, are struggling to raise tariffs amid the 5G rollout, with average revenue per user (ARPU) increasing only 1-3% sequentially in the December quarter. Significant capital expenditures and a competitive landscape contribute to the delay in tariff hikes, which impacts investors' concerns. Revenue growth is expected to moderate, while limited 5G use-cases and monetization opportunities also hinder ARPU growth.
5G Monetization Challenges for Indian Telecoms Amid Tariff Hikes

In the December quarter, the average revenue per user (ARPU) for Bharti Airtel Ltd, Reliance Jio, and Vodafone Idea Ltd ranged between โ‚น135-193, marking a modest 1-3% increase sequentially. The growth potential for Indian telecom companies due to the 5G rollout is significant, yet it comes with challenges like substantial capital expenditures (CAPEX) and increased debt. Consequently, investors are primarily concerned about the companies’ inability to raise tariffs.


Airtel highlighted that a โ‚น300 ARPU is essential for an acceptable return on capital employed, which was below 9% for its India business. However, the short-term outlook for tariff increases remains weak. Jefferies India believes that Jio’s underperformance in subscriber numbers and Bharti’s decision to capture market share from Jio in rural areas could postpone tariff hikes.

The competitive landscape is a key factor in delaying tariff hikes.

Avishek Datta, a research analyst at Prabhudas Lilladher, stated that elevated churn rates in the industry hinder any significant price hikes. Until subscriber migration slows down and operators reach a consensus, the reluctance to raise tariff rates is expected to continue.

Revenue growth for these companies is anticipated to decelerate in upcoming quarters, and there is no clear timeline from management for hikes. Additionally, limited 5G use cases and a lack of monetization opportunities in the short term do not bode well for ARPU increases. Telecom companies are concentrating on expanding 5G penetration and migrating users from 4G to 5G services. An anonymous analyst commented that 5G premium monetization is unlikely until this transition occurs.

Airtel and Jio are expected to gain market share at Vodafone Idea’s expense, but the extent of the benefit remains uncertain. Airtel’s shares have dropped by 11% from their 52-week high, while Vodafone Idea’s shares have plunged by nearly 42%. Government reforms will support Vodafone in the short term, but delays in fundraising continue to be a burden. According to JM Financial Institutional Securities, Vodafone Idea’s ARPU must soar to about โ‚น380 by FY27 to meet its payment obligations.

Jefferies asserts that the long-term outlook for tariff hikes has improved due to the government acquiring a 33% stake in Vodafone Idea. However, the weak near-term outlook on tariff hikes may limit potential upsides for these stocks.


Recent Content

In Balancing Innovation and Regulation: Global Perspectives on Telecom Policy, top leaders including Jyotiraditya Scindia (India), Henna Virkkunen (European Commission), and Brendan Carr (U.S. FCC) explore how governments are aligning policy with innovation to future-proof their digital infrastructure. From Indiaโ€™s record-breaking 5G rollout and 6G ambitions, to Europeโ€™s push for AI sovereignty and U.S. leadership in open-market connectivity, this piece outlines how nations can foster growth, security, and inclusion in a hyperconnected world.
In Driving Europeโ€™s Digital Future, telecom leaders Margherita Della Valle (Vodafone), Christel Heydemann (Orange), and Tim Hรถttges (Deutsche Telekom) deliver a unified message: Europe must reform telecom regulation, invest in AI and infrastructure, and scale operations to remain globally competitive. From lagging 5G rollout to emerging AI-at-the-edge opportunities, they urge policymakers to embrace consolidation, cut red tape, and drive fair investment frameworks. Europeโ€™s path to digital sovereignty hinges on bold leadership, collaborative policy, and future-ready infrastructure.
The future of manufacturing is intelligent, autonomous, and sustainable. Powered by private 5G networks, AI, and digital twins, smart factories are revolutionizing how goods are produced and maintained. From predictive maintenance to immersive virtual twins and AI-optimized energy systems, smart manufacturing is unlocking new levels of efficiency and innovation across industriesโ€”from ports and shipyards to agriculture and healthcare.
Smart mobility is reshaping how the world moves, powered by 5G, AI, and edge computing. From autonomous vehicles and real-time logistics to AI-driven drones and connected public transport, intelligent transportation systems are redefining urban mobility, logistics, and industrial automation. As global investment and collaboration grow, the transportation industry is transforming into a $11.1 trillion smart ecosystem focused on sustainability, efficiency, and connectivity.
FinTech, private 5G networks, and AI are converging to reshape digital finance across industries. From embedded payments and super apps to AI-driven credit scoring and secure M2M transactions, this $2 trillion opportunity is powered by mobile technology, cloud infrastructure, and regulatory evolution. Leaders must act fast to unlock new revenue, scale inclusion, and secure digital ecosystems.
The future of sports and entertainment is fan-first, immersive, and data-driven. Powered by D2C models, 5G networks, AI content creation, and super apps, industry leaders are reimagining fan experiencesโ€”from Bundesliga’s mobile strategy to Web2.5’s tokenized communities. The shift is not just technical but cultural, prioritizing personalization, monetization, and real-time interaction across every touchpoint.

Download Magazine

With Subscription
Whitepaper
Explore how Generative AI is transforming telecom infrastructure by solving critical industry challenges like massive data management, network optimization, and personalized customer experiences. This whitepaper offers in-depth insights into AI and Gen AI's role in boosting operational efficiency while ensuring security and regulatory compliance. Telecom operators can harness these AI-driven...
Supermicro and Nvidia Logo
Whitepaper
The whitepaper, "How Is Generative AI Optimizing Operational Efficiency and Assurance," provides an in-depth exploration of how Generative AI is transforming the telecom industry. It highlights how AI-driven solutions enhance customer support, optimize network performance, and drive personalized marketing strategies. Additionally, the whitepaper addresses the challenges of integrating AI into...
RADCOM Logo
Article & Insights
Non-terrestrial networks (NTNs) have evolved from experimental satellite systems to integral components of global connectivity. The transition from geostationary satellites to low Earth orbit constellations has significantly enhanced mobile broadband services. With the adoption of 3GPP standards, NTNs now seamlessly integrate with terrestrial networks, providing expanded coverage and new opportunities,...

Subscribe To Our Newsletter

Scroll to Top