Rogers has launched its latest “Plus It Up” advertising campaign, aiming to highlight the value, connectivity, and entertainment possibilities offered by its 5G+ mobile plans. The centerpiece is a new TV spot that blends family fun with catchy music and showcases how households can stay connected — and save more — by choosing Rogers.
Dancing Through the Message
The 30-second commercial follows a family as they break into a coordinated dance routine, beginning with a mom receiving a “Wait up!” text from her husband. Soon, their daughters join in, and even grandma steps into the spotlight in a pair of retro Hammer pants. Onlookers film the moment, bringing a modern, social-media feel to the scene.
Set to Too Easy by Canadian indie artist Connor Price, featuring American musician Nic D, the ad aims to create a “feel-good” vibe. Whether you find it endearing or a little over-the-top, the music and visuals are hard to ignore.
Spotlighting Canadian Talent
Connor Price, an actor and musician from Markham, Ontario, has been gaining attention in the music scene. Recently profiled in Billboard, Price is preparing to release his debut album and embark on an international tour.
“Having my song ‘Too Easy’ featured in a Rogers commercial is huge for me as a Canadian artist,” Price said. “It’s really cool to see Canadian brands highlighting independent artists to get the music in front of more listeners.”
By featuring Price’s work, Rogers is positioning its campaign not only as a showcase for its network capabilities but also as a platform for promoting homegrown talent.
The 5G+ Advantage
The “Plus It Up” message revolves around the benefits of 5G+ connectivity and multi-line plan savings. Rogers emphasizes that the more lines you add, the more you save, making it easier for entire households to stay connected on Canada’s most reliable network.
The new 5G+ plans promise:
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More coverage — service across 2,500 communities nationwide.
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More value — generous data options and flexible plan features.
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More perks — including exclusive access to sports and entertainment experiences.
It’s a value proposition Rogers says makes them the “#1 destination for Canadian households.”
A Mixed Reception
While the ad’s energy is intended to be uplifting, reactions have been split. Some viewers enjoy the upbeat choreography and family-friendly vibe, while others see the public dancing and synchronized smiles as a little forced.
The campaign tagline — “Plus it up with Rogers” — ties directly into the company’s pitch: more connections, more savings, and more experiences. However, the launch comes amid other headlines that haven’t been as warmly received, such as increased connection fees, higher Sportsnet+ Premium prices, and the removal of community forums.
Marketing in a Competitive Landscape
The Rogers campaign lands in a competitive moment for Canada’s telecom industry. Competitors like Telus are also leaning on patriotic and community-building themes in their messaging, such as its recent “we’re always building Canada” campaign.
By mixing upbeat family scenes, a rising Canadian artist, and the promise of nationwide 5G+ coverage, Rogers hopes to stand out as the provider that brings both savings and connection to Canadian homes.
For more details on Rogers’ latest plans and the “Plus It Up” campaign, visit Rogers’ official website.
