The article discusses the transformative impact of Generative AI on the telecom industry, highlighting its benefits in optimizing operational efficiency, enhancing customer support, and improving knowledge management. Generative AI streamlines processes, reduces the need for human intervention, and provides real-time, accurate responses. It is crucial in network performance, planning, and proactive maintenance, ensuring high reliability and service quality. The technology also facilitates personalized marketing and sales strategies, boosting customer engagement. However, the integration of Generative AI poses challenges such as data management, privacy concerns, infrastructure scalability, and the need for specialized expertise, which must be addressed to fully leverage its potential.