Airtel Looks at 5G as Short Term Opportunity to Win Quality Customers

The scaling of 5G networks to cover most of the country would take years. However, this doesnโ€™t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Bharti Airtel, the second-ranked telco in India in terms of wireless customer market share, looks at 5G as a short-term opportunity to win quality customers. The scaling of 5G networks in a wider area to cover most of the country would take years, and thus, applications or use cases of 5G that have already been demonstrated successfully would still take years to come to India. However, this doesnโ€™t stop Airtel from using 5G and marketing it to win some quality customers in the short term.

Gopal Vittal, MD and CEO of Bharti Airtel, India and South Asia, said during the recent earnings call, โ€œAt the end, while many of these use cases could come into India over the next few years, we believe that there is a serious short term opportunity to grow share and disproportionately win quality customers leveraging the power of 5G.โ€

Vittal also indirectly talked about the hard-pressed situation of Vodafone Idea and how it presents an opportunity for Airtel to pull ahead even further. Airtel wants to be the king in the postpaid segment, where Vodafone Idea is a very strong competitor.

Vittal said, โ€œGiven the financially pressed situation that one of the players in the Industry is going through, we feel that the moment is ripe for Airtel pulling ahead and being the decisively most aspirational brand in India. With this, we hope to take a further lead, particularly in the post-paid segment.โ€

Bharti Airtel posted a net profit of Rs 2145 crore for Q2 FY23. The telco reported strong performance in its B2B business as well. Gopal Vittal also talked extensively about Airtel Payments Bank, which is the only profitable fintech company in the industry. Airtel has already rolled out 5G in over eight cities of the country. The telco aims to reach the entire nation with its 5G networks by March 2024.


Recent Content

Batelco by Beyon and Nokia are partnering to launch Bahrainโ€™s first private 5G network at Aluminum Bahrain (Alba). The network will drive smart manufacturing through real-time monitoring, automation, and AI-driven analyticsโ€”paving the way for Albaโ€™s digital transformation and advancing Bahrainโ€™s Industry 4.0 strategy.
Verizon posted better-than-expected Q1 2025 earnings, with revenue and profits rising. But a record loss of 289,000 postpaid phone subscribers sent the stock down, as investors focused more on churn than cash flow. While prepaid gains and stable guidance offered some optimism, analysts remain cautious about Verizonโ€™s subscriber strategy and pricing pressure.
President Trumpโ€™s executive order to modernize environmental permitting may streamline U.S. infrastructure projectsโ€”but it notably omits telecom and broadband. Industry experts say pole attachments, state permitting rules, and access to federal lands remain critical hurdles. While the order could bring indirect benefits, real telecom reform still requires sector-specific solutions.
Airtel has acquired 400 MHz of 26 GHz mmWave spectrum from Adani Data Networks, a move that strengthens its high-speed 5G offerings in urban and enterprise zones. The deal enhances Airtelโ€™s ability to scale fixed wireless access, industrial 5G networks, and high-bandwidth consumer services. With India’s spectrum demand surging, this acquisition underscores the critical role of efficient spectrum use and signals a new phase of telecom consolidation.
ETSI has published its first ISAC report for 6Gโ€”ETSI GR ISC 001โ€”highlighting 18 use cases across healthcare, public safety, automation, and mobility. The report dives into deployment scenarios, sensing modalities, and KPIs like fine motion accuracy and sensing latency. It also outlines security, privacy, and sustainability guidelines for real-world ISAC integration into 6G networks.
Whitepaper
Telecom networks are facing unprecedented complexity with 5G, IoT, and cloud services. Traditional service assurance methods are becoming obsolete, making AI-driven, real-time analytics essential for competitive advantage. This independent industry whitepaper explores how DPUs, GPUs, and Generative AI (GenAI) are enabling predictive automation, reducing operational costs, and improving service quality....
Whitepaper
Explore the collaboration between Purdue Research Foundation, Purdue University, Ericsson, and Saab at the Aviation Innovation Hub. Discover how private 5G networks, real-time analytics, and sustainable innovations are shaping the "Airport of the Future" for a smarter, safer, and greener aviation industry....
Article & Insights
This article explores the deployment of 5G NR Transparent Non-Terrestrial Networks (NTNs), detailing the architecture's advantages and challenges. It highlights how this "bent-pipe" NTN approach integrates ground-based gNodeB components with NGSO satellite constellations to expand global connectivity. Key challenges like moving beam management, interference mitigation, and latency are discussed, underscoring...

Download Magazine

With Subscription

Subscribe To Our Newsletter

Scroll to Top