Virgin Media O2 is partnering with neutral host provider Freshwave to strengthen mobile coverage across 22 Haven holiday parks, aligning seasonal demand with targeted network investment. The project is part of O2s Mobile Transformation Plan, a multi-year program focused on improving capacity and coverage where traffic spikes. The upgrades span popular UK staycation destinations, including coastal and rural parks where coverage can be patchy and demand is highly seasonal. Four parks are live now, with the remaining sites phased over the peak travel window to improve both outdoor and indoor experience for guests, staff, and nearby communities.