For years, telcos have been talking about the disruption and opportunity that a new breed of cloud-native 5G services will bring. It takes one lightbulb moment to shift industry perspectives into a different gear. In 2023, that moment came with the news that Amazon is offering mobile connectivity. Discover how retailers are prioritizing customer experience with cloud-based infrastructure with analytics and machine learning, powering GenAI to deliver personalized packages and rapid time-to-market.