- Tech News & Insight
- October 8, 2025
- Hema Kadia
The new AT&T IoT Marketplace turns complex IoT procurement and lifecycle management into a catalog-driven digital experience that aims to speed revenue and reduce operational friction for enterprises and partners. AT&T, working with Ericsson, introduced a digital eCommerce platform that unifies how IoT services are discovered, configured, contracted, provisioned, and billed. The Marketplace is powered by Ericsson’s Digital Experience Platform alongside its Catalogue Manager and Order Care components. AT&T reports it has cut the time it takes to order certain fleet management services from hours to minutes, an indicator of the step-change in operational efficiency the Marketplace is designed to deliver.