SpaceX’s $17 billion purchase of EchoStar spectrum signals a deliberate push to blend satellite and mobile connectivity at consumer scale. SpaceX is acquiring EchoStar’s AWS-4 and H-Block licenses, adding roughly 1.9–2.0 GHz spectrum into its portfolio for direct-to-device (D2D) service in the U.S. Owning licensed spectrum lets SpaceX widen capabilities beyond roaming-style add-ons, potentially toward a branded service that spans home broadband and handset connectivity. A two-year window for first compatible handsets is a realistic baseline. Analysts broadly expect Starlink to expand via partnerships: wholesale arrangements to MNOs for satellite fallback, and potentially an MVNO to bring a Starlink-branded phone plan to market.