- Tech News & Insight
- June 23, 2025
- Oliver King-Smith, CEO and founder smartR AI
This article critiques the common practice of exhaustive data cleaning before implementing AI, labeling it a consultant-driven "scam." Data cleaning is a never-ending and expensive process, delaying AI implementation while competitors move forward. Instead, I champion a "clean as you go" approach, emphasizing starting with a specific AI use case



