- Tech News & Insight
- October 24, 2025
- Hema Kadia
Snap has opened its first open-prompt AI image Lens, Imagine, to all U.S. users, signaling a new phase in mainstream generative experiences inside the camera. Imagine Lens lets users write a short prompt and instantly transform a selfie or create an image from scratch, then share it in chats, Stories, or off-platform. The capability was previously limited to Lens+ and Snapchat Platinum subscribers. Camera-native generative features at social scale change traffic patterns, compute placement, and safety obligations for platforms and networks. Provenance standards such as C2PA content credentials are becoming table stakes for enterprise integrations and advertiser trust.



