SMS

China Telecom, China Mobile, and China Unicom have each unveiled token-based service plans, ecosystem alliances, and commercial pricing structures that reframe what it means to be a telecom provider in the AI era. This is not a pilot program or a speculative roadmap. It is a structural shift in how network operators intend to generate revenue, compete for enterprise customers, and position themselves at the center of the AI economy — driven by a greater than 1,000-fold surge in daily token consumption across China between early 2024 and March 2026.
Vodafone has introduced a network-embedded AI feature that flags suspected scam and nuisance calls before customers answer, strengthening its Secure Net Mobile security bundle. The new Scam Call Protection capability augments Vodafone’s consumer security service, Secure Net Mobile, by analyzing inbound calls in real time and labeling high‑risk traffic on the user’s screen. It targets fraud, spam, and nuisance calls at the network layer, providing protection without an extra app or device-side configuration. Risk scoring occurs within Vodafone’s network, allowing suspicious calls to be flagged before the device rings.
The Federal Communications Commission is advancing a proceeding that would prohibit US carriers from interconnecting with Chinese state-linked operators and from using facilities they own or operate, including data centers and points of presence. The proposal targets interconnection at meet-me rooms, cross-connects, and handoffs that underpin IP transit, voice interconnect, SMS hubs, and enterprise backhaul. The Commission is seeking comment on a ban and will take the item to a vote at its 30 April Open Meeting. Depending on the final order, potential outcomes range from mandatory disconnection to forced divestiture or transfer of affected facilities.
New consumer research commissioned by Viasat and executed by GSMA Intelligence signals that non-terrestrial networks (NTN) are becoming a mainstream buying factor for mobile subscribers. The survey of more than 12,000 smartphone users across 12 countries finds persistent coverage gaps: over a third of respondents lose basic cellular service multiple times per month. That pain point is translating into intent. Roughly six in ten consumers say they would pay extra for satellite-enabled connectivity on their phones, and nearly half indicate they would switch operators if out‑of‑coverage service were included in their plan. On average, those willing to pay would accept a 5–7% uplift on their current monthly bill, with outliers such as India approaching a 9% premium.
India’s Department of Telecommunications has ordered major messaging apps to implement continuous SIM binding and frequent web re-authentication to curb fraud, with compliance expected in early 2026. The directive applies to app-based communication platforms that use mobile numbers as identifiers, including WhatsApp, Telegram, Signal, Snapchat, ShareChat, JioChat, Josh, and regional players like Arattai. Apps must continuously verify that the SIM linked to the registered number is present and active on the device, not just at account setup. Additionally, web sessions (e.g., WhatsApp Web) must auto-logout every six hours, forcing users to re-link via QR code.
Vodafone is accelerating a multi-year resilience programme to keep emergency and critical services online during grid failures, an issue that is moving from rare-event planning to board-level risk management. In response, Vodafone fast-tracked its Enhanced Power initiative to harden more than 10,000 critical mobile access sites across Europe over the next two years, starting in Portugal. The system uses AI to predict outages, throttle non-essential loads, and place selected radio elements into low-energy modes, preserving channels for emergency calls, SMS, and priority users. More than 400 core and backbone facilities in the EU are provisioned with batteries and diesel generators for at least 72 hours of backup or guaranteed refueling within 48 hours.
Orange is moving to commercialize direct-to-device satellite connectivity in Europe with a carrier-branded SMS service that extends coverage beyond terrestrial reach. Orange will launch “Message Satellite,” an SMS and location-sharing service that lets smartphones connect directly to satellites when mobile or Wi‑Fi coverage is unavailable. The consumer launch in mainland France is slated for 11 December 2025, with professional and enterprise availability following in 2026. At launch, the service will be offered to Orange 5G and 5G+ customers using Google Pixel 9 or Pixel 10 devices, with additional handsets expected over time. Pricing is set at €5 per month after a six‑month free introductory period.
Reliance Jio’s six-plan lineup for November 2025 blends low entry pricing with AI, cloud, and OTT hooks, signaling how prepaid is evolving from pure connectivity to service-led bundles. Starting at Rs 189, Jio is segmenting prepaid users by usage intensity (voice-first, balanced data, and long-validity) while nudging them into its digital stack: JioTV for content, JioAICloud for storage, and on select offers, Google Gemini Pro for AI. As 5G coverage and usage expand, Jio’s add-ons are designed to create reasons to stay on-network and upgrade. AI benefits in prepaid are rare globally; anchoring them to eligibility criteria and higher-tier 5G plans suggests an upsell path that can improve monetization without headline tariff hikes.
A coordinated launch in the Netherlands brings standardized, network-powered security APIs to market at national scale. KPN, Odido, and Vodafone Netherlands have jointly introduced a set of security services based on CAMARA, the open-source API framework hosted by the Linux Foundation and aligned with the GSMA Open Gateway program. Working with the Dutch COIN association, the operators are exposing harmonized, privacy-aware network signals that enterprises can use to strengthen authentication and reduce online fraud. The Dutch launch prioritizes identity-centric use cases. Number Verification allows apps to confirm that a user’s device and mobile number match the current session—often silently in the background—reducing one-time password SMS dependency.
At India Mobile Congress 2025, Jio framed a broad agenda that ties devices, networks, AI skills, and safety into a national-scale digital strategy. The message from Jio’s chairman was clear: India’s telecom flywheel now spans the full value chain, from semiconductors and device platforms to fraud management and the next wave of 6G research. Telcos are shifting from pure connectivity to platform businesses that bundle devices, cloud access, security, and AI services. JioPC is positioned as an “AI-ready” computer that turns any screen into a managed endpoint, delivered through a subscription model.
Vodafone Idea (Vi) used India Mobile Congress 2025 to unveil Vi Protect, a network-integrated, AI-powered security suite aimed at stopping spam calls, fraudulent messages, and fast-moving cyber threats for both consumers and businesses. By moving detection into the network rather than relying on over-the-top apps, Vi is positioning security as a core service-level capability with lower latency, broader coverage, and tighter control. Unlike app-only caller ID and spam filtering, Vi Protect runs at the DNS, SMS, and voice gateway layers, combining AI models, web crawlers, and subscriber feedback loops. The operator says its systems have already intercepted more than 600 million scam and spam attempts.
Malaysia’s five mobile operators will federate a GSMA Open Gateway API to give banks and online retailers a consistent, cross-network tool to fight account takeovers and digital identity theft. CelcomDigi, Maxis, U Mobile, Telekom Malaysia, and YTL Communications plan to provide federated access to the GSMA Open Gateway Number Verification API, based on the CAMARA standard. The API verifies a user’s mobile number against real-time network attributes, offering a more secure, low-friction alternative to SMS one-time passwords. Network-anchored verification provides silent, possession-based authentication that reduces user friction and closes common OTP exploits. Developers can integrate once and reach all participating Malaysian networks while each operator retains control of data, policy, and monetization.

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