Intelligence Journeys
AI Use Cases for Utilities
Private Broadband for Utilities

Monetization

Monetization covers how operators turn networks and capabilities into revenue beyond traditional connectivity. As 5G investment has outpaced obvious new revenue, the industry is pursuing fresh models: network slicing, private networks, fixed wireless access, edge services, network APIs, and enterprise solutions. The recurring challenge is that consumers often perceive limited difference between strong 4G and 5G, making it hard to charge premiums for speed alone and pushing operators toward differentiated, enterprise, and platform-based revenue. For operators, monetization strategy increasingly determines whether network investment pays off; for vendors and enterprises, it shapes which capabilities get built and bought. This channel tracks telecom monetization across slicing, private networks, APIs, FWA, and enterprise services, with analysis of which models are generating real revenue and which remain aspirational, grounded in evidence rather than projection.

Hrvatski Telekom will deploy dedicated private 5G networks at Zagreb, Zadar, and Pula airports under a €5.6 million “NextGen 5G Airports” program co-financed by the European Commission’s CEF Digital initiative. The project was selected in a competitive CEF Digital call focused on 5G and edge for smart communities, with €3.09 million in EU grant funding and the remainder financed by Hrvatski Telekom and partners. The program targets operational efficiency, safety, and a better passenger experience through dedicated, configurable, and SLA-backed wireless infrastructure. Edge computing on or near the airport premises will enable low-latency processing for video, safety systems, and time-sensitive control.
India’s Department of Telecommunications has ordered major messaging apps to implement continuous SIM binding and frequent web re-authentication to curb fraud, with compliance expected in early 2026. The directive applies to app-based communication platforms that use mobile numbers as identifiers, including WhatsApp, Telegram, Signal, Snapchat, ShareChat, JioChat, Josh, and regional players like Arattai. Apps must continuously verify that the SIM linked to the registered number is present and active on the device, not just at account setup. Additionally, web sessions (e.g., WhatsApp Web) must auto-logout every six hours, forcing users to re-link via QR code.
Skyfora and LMT demonstrated a real-time, kilometer-scale GNSS meteorology grid running on LMT’s 5G network at NATO’s Digital Backbone Experimentation (DiBaX), signaling a new class of “network-as-a-sensor” capability for Europe. At DiBaX in Latvia, LMT’s 5G sites equipped with Skyfora’s Weather Engine streamed continuous atmospheric measurements derived from small, measurable delays in GNSS signals as they traverse humid air. The result was a rapid-update observation grid delivering near real-time insights into the evolution of storms, extreme rainfall, flood risk, and heat stress across large areas, without deploying new physical weather stations.
The global telecom B2B landscape is undergoing a fundamental shift driven by AI, automation, private 5G networks, and cloud-native architectures. Telco's can no longer survive by selling connectivity alone—they must evolve into strategic technology partners delivering scalable, intelligent, and composable services. This article explores: The rising market opportunity for B2B in telecom 1.Why private 5G, AI, cloud, and edge computing are reshaping enterprise demand 2.How Global Business Services (GBS), composable commerce, and API-first strategies enable scalability 3.Six strategic AI pillars transforming the telecom value chain 4.New monetization pathways including AI-as-a-Service and Open Gateway APIs
India’s 5G market has entered a scale phase, with momentum pointing to more than a billion subscribers and deeper network modernization over the next six years. Ericsson’s latest Mobility Report projects over 1 billion 5G subscriptions in India by end-2031, representing about 79% of the country’s mobile base. Average mobile data usage per active smartphone in India stands near 36 GB per month and is forecast to approach 65 GB per month by 2031. Two demand-side levers stand out: affordable 5G devices and expanding Fixed Wireless Access (FWA), accelerating mainstream adoption and opening a credible substitute to wired broadband in underserved areas.
Verizon will cut more than 13,000 roles as part of a broader restructuring aimed at simplifying operations and resetting its cost base for the next phase of growth. The reduction represents roughly 13% of Verizon’s reported ~100,000 full-time workforce and about one-fifth of its non-union management ranks, according to figures shared alongside the announcement. In parallel, Verizon plans to curb outsourcing and other external labor spending, convert 179 company-owned retail stores to franchise operations, and shutter one store. The restructuring reflects subscriber headwinds and a need to rebalance costs as 5G investment priorities shift from buildout to monetization and automation.
Nvidia’s latest quarter signals that AI infrastructure spending is not cooling and is, in fact, broadening across clouds, sovereigns, and enterprises. Nvidia delivered $57 billion in revenue for the quarter, up more than 60% year over year, with GAAP net income reaching $32 billion; the data center segment accounted for roughly $51.2 billion, dwarfing gaming, pro visualization, and automotive combined. Management guided next-quarter sales to about $65 billion, exceeding consensus by several billion and underscoring that supply remains tight for cloud GPUs even as deployments ramp across hyperscalers, GPU clouds, national AI initiatives, and large enterprises.
Reliance Jio has widened its Google AI bundle from a youth-focused offer to a network-wide benefit, signaling that AI services are becoming core to 5G monetization in India. Jio is extending a complimentary 18‑month subscription to Google’s premium AI plan—marketed around access to Gemini 3—to every Jio customer on an Unlimited 5G plan. The bundle centers on expanded access to Google’s latest Gemini experience, AI‑assisted features in Gmail and Docs, 2 TB of cloud storage across Photos, Drive, and Gmail, video generation powered by Google’s Veo technology, NotebookLM at elevated limits, and developer tooling such as Gemini Code Assist and Gemini CLI.
Orange is moving to commercialize direct-to-device satellite connectivity in Europe with a carrier-branded SMS service that extends coverage beyond terrestrial reach. Orange will launch “Message Satellite,” an SMS and location-sharing service that lets smartphones connect directly to satellites when mobile or Wi‑Fi coverage is unavailable. The consumer launch in mainland France is slated for 11 December 2025, with professional and enterprise availability following in 2026. At launch, the service will be offered to Orange 5G and 5G+ customers using Google Pixel 9 or Pixel 10 devices, with additional handsets expected over time. Pricing is set at €5 per month after a six‑month free introductory period.
S&P Global Ratings has upgraded Bharti Airtel on the back of stronger earnings quality, healthier free cash flow, and a clearer deleveraging path, signaling a maturing Indian mobile market. The action reflects rising confidence that India’s tariff repair is sticking after mid-2024 hikes, with average revenue per user moving up and a larger share of premium 4G/5G subscribers. Airtel’s fiscal Q2 (India) showed operating momentum and cash discipline—key ingredients behind the rating move. Tariff increases and a richer subscriber mix pushed ARPU above the psychologically important INR 200 threshold, aided by postpaid gains, 4G/5G migration, and bundled content.
Multiple media reports say Verizon plans to cut roughly 15,000 jobs and shift about 180–200 company-owned stores to franchise operators, marking its most significant restructuring to date. According to reports citing unnamed sources, Verizon is preparing layoffs equal to about 15% of its workforce, with some estimates suggesting cuts could reach up to 20,000 roles when store conversions are included. Verizon ended 2024 with roughly 100,000 U.S. employees after several years of incremental reductions. Leadership has signaled the need to simplify operations and reset the expense base following heavy 5G investment and a more promotional market.
Reliance Jio’s six-plan lineup for November 2025 blends low entry pricing with AI, cloud, and OTT hooks, signaling how prepaid is evolving from pure connectivity to service-led bundles. Starting at Rs 189, Jio is segmenting prepaid users by usage intensity (voice-first, balanced data, and long-validity) while nudging them into its digital stack: JioTV for content, JioAICloud for storage, and on select offers, Google Gemini Pro for AI. As 5G coverage and usage expand, Jio’s add-ons are designed to create reasons to stay on-network and upgrade. AI benefits in prepaid are rare globally; anchoring them to eligibility criteria and higher-tier 5G plans suggests an upsell path that can improve monetization without headline tariff hikes.

Frequently Asked Questions

Is 5G actually making money for carriers yet?
It’s a mixed picture. Coverage and subscriptions have scaled massively, with global 5G subscriptions surpassing 3.1 billion in early 2026 after 162 million new subscriptions were added in just the first quarter, but the industry narrative has shifted from how fast networks can be built to how to make money from them, with revenue uplift and enterprise monetization still uneven across regions and operators. Some specific monetization avenues, like fixed wireless access, are showing clearer financial traction than others, like consumer-facing network slicing, which remains earlier in its commercial maturity. The honest summary is that 5G has succeeded as infrastructure far more decisively than it has yet succeeded as a profitable new revenue category.
What strategy are carriers using to monetize 5G right now?
The shift is from selling bandwidth to selling outcomes: using network slicing to offer guaranteed-performance services tailored to specific use cases, exposing network capabilities like location data or quality-of-service controls through APIs that outside developers can build on and pay for, and offering speed-based fixed wireless access tariff tiers that let customers pay more for guaranteed higher performance rather than a single flat-rate plan. Industry commentary from major vendors at events like Mobile World Congress 2026 has repeatedly emphasized this framing, arguing that simply selling faster connectivity at a similar price point doesn’t capture the genuine value 5G’s more advanced capabilities can actually provide to specific customer segments willing to pay a premium.
What are ‘network APIs,’ and how do they relate to monetization?
Network APIs let third-party developers tap into specific network capabilities, like verified location, fraud detection, or guaranteed bandwidth for a specific session, typically through aggregator platforms that combine APIs across multiple carriers so developers can build once and scale across markets rather than negotiating separate integrations with every individual operator. The operator-backed Aduna platform, for example, was specifically created to pull together network APIs from multiple operators into a single access point. This model lets operators monetize specific network capabilities directly, charging developers and businesses for access to things like quality-on-demand connectivity, rather than relying purely on consumers paying for basic data plans.
How much are carriers spending on network upgrades relative to what they’re earning back?
Capital intensity remains very high even as the industry pushes harder on monetization. Verizon alone guided $16 to $16.5 billion in U.S. network capital spending for 2026, explicitly tied to continued network investment rather than a pullback in spending despite monetization pressure. Whether that level of ongoing investment generates a proportionate financial return depends heavily on whether newer capabilities like 5G Standalone, network slicing, and enterprise API-driven services actually scale into substantial revenue streams, since basic connectivity revenue alone hasn’t grown enough to justify that scale of continued infrastructure spending without these newer revenue categories maturing significantly further.
Will 6G repeat the same monetization struggle as 5G?
Industry voices are explicitly framing current 5G Standalone monetization as a prerequisite for justifying 6G investment, arguing that proving sustainable, scaled revenue streams from 5G’s more advanced capabilities now is necessary before the industry can credibly justify the next full generational upgrade cycle to investors and regulators. This represents a meaningful shift in industry thinking compared to the 4G-to-5G transition, where rollout speed and coverage milestones were treated as the primary success metrics largely independent of immediate monetization proof. Whether the industry actually breaks this pattern before 6G arrives around 2030, or repeats a similar build-first, monetize-later cycle, remains an open and actively debated question.
Why has 5G monetization been harder than carriers initially expected?
Several factors made 5G monetization harder than many carriers initially expected. Consumers proved largely unwilling to pay significantly more for faster speeds alone once a good-enough connectivity experience was already widely available on 4G, undermining the simple charge-more-for-faster model many operators initially assumed would work. The more advanced, genuinely differentiated capabilities 5G enables, like network slicing and ultra-low latency services, required not just network infrastructure but also new billing systems and device ecosystem support that all took longer to mature than the radio network itself did. Enterprise customers, who represent much of the more promising opportunity, also require longer sales cycles than consumer mass-market products, slowing how quickly that revenue could scale.
What’s the difference between consumer and enterprise 5G monetization strategies?
Consumer 5G monetization has leaned heavily on tiered data plans, modest premium pricing for unlimited or higher-priority data, and fixed wireless access as a new product category competing with home cable and fiber broadband, generally still resembling familiar telecom pricing models. Enterprise monetization looks meaningfully different, focused on customized, often contractually negotiated services like dedicated network slices with guaranteed performance, private 5G networks built for a single organization’s exclusive use, and network API access sold to developers and businesses. Enterprise deals tend to be fewer in number but potentially much higher value per customer, and generally require more direct sales engagement and customization than the largely self-service consumer model.
Are any specific monetization strategies actually proving successful so far?
Some specific strategies are showing clearer success than others. Fixed wireless access has proven to be one of the more concretely successful 5G monetization stories, with the share of FWA offered specifically over 5G rather than 4G rising from 57 percent to 71 percent of providers in under a year, reflecting genuine, measurable revenue growth from a product carriers can sell with relatively straightforward positioning against existing home broadband competitors. Network slicing and API-based monetization, while generating real commercial deployments and partnerships, remain earlier in their maturity curve, with most market analyses describing them as still in the early stages of commercialization rather than fully scaled, proven revenue categories comparable to FWA’s more straightforward consumer success.

Partner Hubs

Download content, access intelligence tools, and hear from executives.

Partner Events

  • M360 ASEAN
  • FutureNet Asia 2026
  • Network X Vienna 2026
Scroll to Top