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MWC 2026 Keynote 7: Peering Into Culture’s Crystal Ball

Live Streamed on Tues, 3 Mar at 2:00 - 13:15 CET
This keynote peers into culture’s crystal ball to explore the long-range forces reshaping technology, medicine, and digital life. Frrom breakthroughs in health and personalised care to the evolving dynamics of online worlds, entertainment, Marketing and identity, this session brings together visionary leaders to examine how innovation is transforming not only what we build, but how we live, work, and connect. Together, they will unpack the signals, shifts, and emerging patterns that will define the next chapter of human experience, wellbeing, and culture.

 

Session Description

This keynote peers into culture’s crystal ball to explore the long-range forces reshaping technology, medicine, and digital life. From breakthroughs in health and personalised care to the evolving dynamics of online worlds, entertainment, Marketing and identity, this session brings together visionary leaders to examine how innovation is transforming not only what we build, but how we live, work, and connect. Together, they will unpack the signals, shifts, and emerging patterns that will define the next chapter of human experience, wellbeing, and culture.

Moderator: Cathy Hackl, Spatial AI Expert & CEO, Future Dynamics 

Keynote: AI as Infrastructure  – Azeem Azhar, Founder, Exponential View

Keynote: The Intelligence Dividend: Governing AI at Scale – Andrew Feinberg, CEO, BostonGene; CEO & Chairman, Netcracker

Keynote: Made to Create: How To Handle The AI Centric Customer Revolution – Rachel Thornton, CMO Enterprise, Adobe 

Fireside Chat: Beyond the Game: How Blizzard Is Engineering the Future of Digital Experience  – Johanna Faries, CEO, Blizzard

As entertainment, technology, and community continue to converge, Blizzard is undergoing a major evolution. This fireside conversation will explore how the company is transforming iconic franchises — World of Warcraft, Diablo, and Overwatch — from live games into interactive experiences that transcend a single platform. Themes include culture and leadership transformation, platform innovation, and the future of immersive entertainment.

Keynote Speakers

Cathy Hackl – Future Dynamics, Tech & Gaming Executive, CEO

Azeem Azhar – Exponential View, Founder

Andrew Feinberg – Co-Founder, President & CEO, BostonGene Corporation, Co-Founder, Chairman & CEO, Netcracker Technology

Rachel Thornton – Adobe, CMO, Enterprise

Johanna Faries – Blizzard Entertainment, President
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