Orange Business is putting authenticated, AI-augmented voice back in the critical path of CX and employee workflows as enterprises confront fraud, fatigue, and falling answer rates. As digital touchpoints proliferate, the phone channel faces a crisis of confidence: spoofed identities, impersonation scams, and AI-generated content have eroded user trust and pushed customers to ignore legitimate calls. Despite surging chat and self-service volumes, voice remains the preferred medium for resolving complex or high-stakes problems, and the most-used channel for many service agents. The new capabilities combine authenticated caller identity, deepfake detection, generative AI in the contact center, and agentic telephony that can autonomously manage call flows.
